SHIFT Communications, an integrated communications agency, today announced the addition of leading social analytics provider Simply Measured to its growing, New York-based B2B/ad tech roster. Simply Measured is among the most powerful social analytics solutions in the world and provides marketers with insight from a dozen social networks, helping them to make a greater impact on their business goals.

SHIFT's New York office has been retained to help grow the brand's overall awareness among marketers and to help introduce new products to the market place. The Agency will provide public relations support that includes proactive media and influencer relations, messaging and positioning, trade show support and measurement.

"Simply Measured continues to break new ground in helping brands measure the business impact and efficacy of their owned social media programs across owned, earned and paid media," said Alan Marcus, Senior Vice President and NY office lead, SHIFT Communications. "Our team looks forward to leveraging its extensive experience in the social analytics space to tout Simply Measured's innovative approach to helping brands unlock the full potential of social media."

"SHIFT Communications was an easy choice," said Simply Measured's VP of Marketing, Uri Bar-Joseph. "The level of comprehension they have for our industry and the experience they bring to the table are a hard combo to beat, but what really hooked us was their focus on addressing our specific needs and developing a PR program that was custom-fit for Simply Measured."

Simply Measured is an important addition to SHIFT New York's growing portfolio of B2B and tech clients including AmeriQuest Business Services, Whistle Sports, Sailthru and Accountants World.

About SHIFT Communications

SHIFT Communications is an award-winning, national public relations firm that represents some of the best-known enterprise and consumer brands, including Citrix, Demandbase, Hawaii Visitors and Convention Bureau, McDonald's, Orchard Supply Hardware, Red Hat, RSA Conference, Webroot and Whole Foods Market. SHIFT Communications' 150+ employees are located in the Boston, San Francisco, New York and Austin metros. Established in 2003, SHIFT is now wholly owned by NATIONAL Public Relations, part of RES PUBLICA Consulting Group. For more information on SHIFT's data-driven approach to marketing and public relations visit www.shiftcomm.com.