TUSHY, the chic bidet attachment brand that transforms any standard toilet into a booty wonderland, is announcing their $500K seed round led by Propulsion Capital with participation from angels including Luke Sherwin and Neil Parikh of Casper and Zachary Werner of Poln. In other words, TUSHY just got a bunch of money to support its continued mission of replacing environmental and health-damaging toilet paper and wet wipes by hooking up a bidet to every toilet across the country.
How does TUSHY work you ask? It's butt spray. Heaven on your booty. A fountain of fun for your bum. A TUSHY instantly enhances anyone's bathroom experience and aims to change the way Americans clean their rears in an easy and affordable way.
The company is founded by Miki Agrawal, CEO and co-founder of THINX, the period-proof underwear. Miki first set out to challenge social taboos with periods… then pee… and now TUSHY is meant to change the way we all talk about poop. And skid marks. And general germy stank. Growing up with Indian and Japanese parents who thought Americans were dirty for sitting in their own fecal matter all day without properly rinsing, Miki along with Monica and the TUSHY team are looking to school us all on the health benefits of a bidet.
What will TUSHY do with this money you ask? The seed funding will be used for manufacturing and more online penetration. The cash will also be used toward continued marketing efforts and hiring fellow trailblazers to be by TUSHY's (back)side during its growth. TUSHY's CEO and CMO, Monica Pereira, joined the team of toilet crusaders last January to grow the brand and handle day-to-day operations. Monica was formerly with Sony, Accenture and General Assembly where she led brand development and customer experience design to strategically position companies in the marketplace.
TUSHY also cares about the world. In their effort to combat the global sanitation crisis, TUSHY is also committed to making clean water and toilets attainable to all by partnering with Samagra. For every TUSHY sold, a developing country receives more accessible toilets. How could you not get in on that?
"We are thrilled to have such smart and established people who believe in what we're doing and get behind (pun intended) our mission," says Monica Pereira, CEO of TUSHY. "As consumers become more willing to talk about taboo subjects like the fact that we all poop, and care about their health and impact on the environment, TUSHY's message of clean living will increasingly resonate."
"Tushy's leadership is absolutely the perfect team to address this obvious gap in the market -- Miki and Monica are a powerhouse duo," says Tikhon Bernstam, Propulsion Capital. "Miki generates incredible creative energy and a strong passion for breaking taboos and changing culture through storytelling, while Monica brings the idea to life through hustle and relentless execution. I'm thrilled to be involved!"
About TUSHY
We believe a clean booty is a happy booty. TUSHY was founded by Miki Agrawal, a taboo-busting force of nature who experienced benefits of different caboose cleaning rituals with her Indian and Japanese heritage. The easy-to-install modern bidet attachment is a sleek way to modernize your bathroom. It helps people feel cleaner, keep booties healthier, and helps improve our environment. TUSHY wants to forever change the way people clean their rears.
