NoHo's 40 Bleecker Launches Sales with Interiors by Celeb-Fave Ryan Korban


Broad Street Development, a leading privately held, New York-based real estate developer, investor and operator, announced today that 40 Bleecker, its highly anticipated new luxury condominium project in Noho, has commenced sales. The 12-story ground-up condominium building, containing 61 one-to-five-bedroom residences, is located on the corner of Bleecker and Mulberry Streets within the coveted landmarked downtown neighborhood, and brings together an unrivaled team of collaborators including two members of Architectural Digest’s prestigious AD100 list. In a thriving area that rarely sees new development of this size and scale, 40 Bleecker offers elevated architecture and design and white glove amenities and services in its downtown setting.

“40 Bleecker honors the traditions of its surroundings while offering a truly exceptional lifestyle rarely seen in new development in New York City, let alone downtown,” said Raymond Chalmé, CEO and Principal of Broad Street Development. “The roster of design talent that has been assembled to create 40 Bleecker is likely never to be recreated, and it makes these homes truly a once-in-a-generation opportunity.”

40 Bleecker’s interiors are the eye-popping hallmark of the project, all conceived by Ryan Korban – the AD100 designer known for his flagship luxury apparel stores (Balenciaga, Alexander Wang, Aquazzura, Fivestory) and private homes for a bevy of fashion designers, models, actors and other prominent cultural figures. The residences and shared spaces at 40 Bleecker, Korban’s first-ever residential development, showcases a level of fine bespoke detail and custom finishes unprecedented for a new development project of this size.

“When designing 40 Bleecker, I knew my work needed to speak to a new generation of downtown buyers, who is looking for luxury and elegance against a modern backdrop. This idea of ‘contrast’ is evident throughout the spaces in everything from textures and materials, to finishes and furniture. Masculine contrasts with feminine, traditional with modern, soft with brutalist. 40 Bleecker is a new way of living and sets the tone for the future of design and development downtown,” said Ryan Korban.

With architecture by Rawlings Architects, 40 Bleecker seamlessly blends modern design with the quality and distinction of buildings constructed a century ago. The striking brick and metal façade features punched glass window openings that are an important nod to the past and a reference to the historic, landmarked buildings within the surrounding NoHo neighborhood. Undulating in a step-like fashion at the top three penthouse levels and gently curving at its corners to maximize light and views, 40 Bleecker offers a boldly contemporary exterior design well situated among the historically industrial pre-war buildings of its surroundings.

The light-filled homes feature a collection of six penthouses, each with private outdoor space, that crown the top floors of the building. Elegantly proportioned residences are graced with high ceilings, enormous banks of windows, and a richly layered palette of materials hand-selected by Korban, coming together in a highly stylized living experience and celebrating the building’s captivating architecture.

To welcome residents and guests, the warm lobby is appointed with honed statuary marble and dove grey terrazzo flooring, offset by suede-paneled and Beauval limestone walls. In the intimate seating area, two Korban-designed sofas clad in statuary marble surround a custom-designed French limestone slab coffee table that takes center stage atop a soft grey silk rug, all centered around a black marble fireplace lined in bronze.

Each kitchen, outfitted with appliances by Miele, has been flawlessly designed to combine fine craftsmanship with sleek, modern technology. Sculptural, cantilevered and waterfall-style islands in honed statuary marble along with book-matched marble hoods are the focal point of the spaces, complemented by elegant Italian cerused oak cabinetry with fluted bronze-colored glass and SA Baxter burnished nickel hardware. Present throughout the residences and sourced from recycled wine barrels crafted by the finest tradesmen and artisans in northern Italy, is Listone Giordano French Oak chevron flooring. In the master baths, Korban has custom-designed the marble vanities that are surrounded by a reflective layer of mirror and glass to amplify both space and light. Echoing the adjacent living rooms, the master baths floors consist of Grigio dove and Calcutta moon light marble layered in a chevron pattern. Within the powder rooms, hand-selected statuary marble envelops the area and a unique custom lighting design by Bill Schwinghammer illuminates the interiors.

A carefully curated amenity selection will be available to future residents at 40 Bleecker including an indoor 57-foot swimming pool, state-of-the-art exercise room and stretching studio, as well as white glove concierge service, a live-in superintendent and bicycle storage. Providing additional ease and convenience, a limited number of private parking spaces located directly beneath the building will be available.

Bringing a relaxing calm to the dynamic city energy, 40 Bleecker’s landscape architecture by esteemed AD100 designer Edmund Hollander, of Hollander Design, blends the boundaries between the interior and exterior. The quiet retreat at the heart of the building is a 5,600 square foot courtyard garden that has been mindfully designed and thoughtfully appointed with lush, sustainably sourced greenery and seasonal flora. Punctuated by reflecting pools, Zen waterfalls and chevron paths, private seating groupings located throughout the garden adapt for both privacy and gathering.

Channeling the prestige coursing down Park Avenue, the chic emanating from SoHo, the energy of nearby Washington Square, and the artistic history of the neighboring East Village, NoHo represents the nexus of culture. Surrounded by beloved downtown neighborhood institutions like Balthazar, the Bowery Hotel, Angelika Film Center, Washington Square Park and the Union Square Greenmarket, 40 Bleecker is also nearby newer cultural landmarks like the New Museum and Sperrone Westwater Gallery, along with some of Manhattan’s most buzzed-about restaurants and SoHo’s collection of the finest retailers in the world.

Douglas Elliman Development Marketing – with a team led by “Million Dollar Listing New York” star Fredrik Eklund, John Gomes and Sarah Burke – is exclusively handling sales and marketing efforts on behalf of 40 Bleecker. The sales atelier is located at 65 Bleecker Street and prices start from under $2 million. For additional information or to schedule an appointment, please contact the sales gallery at 212-432-4040 or visit,

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