A private equity consortium led by Blackstone Group LP and Hellman & Friedman LLC, as well as a grouping comprising Advent International and Goldman Sachs Group Inc’s buyout arm, are through to the second round of bidding for Nielsen Holdings Plc, people familiar with the matter said on Friday.

Nielsen said in September it would expand a review of strategic alternatives to include a sale of the entire TV ratings company, after coming under pressure to do so from hedge fund Elliott Management Corp.

Private equity firms Apollo Global Management LLC and Bain Capital LP are also through to the next round of bidding in the auction for Nielsen, which is expected to be completed by March, the sources said.

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