Sales Benchmark Index (SBI), a leading management consulting firm exclusively focused on sales and marketing growth initiatives, announced the completion of a strategic investment by CIP Capital. CIP Capital is a private equity firm focused on platform investments in growth-oriented, middle-market companies across the Business Information and Tech-Enabled Services sectors. As part of the transaction, the SBI management team will continue to lead the firm during its next phase of growth and retain a significant ownership stake alongside CIP Capital. SBI provides consulting, insights, research & advisory solutions and access to its own benchmarking data to enterprise clients and private equity firms across North America and Europe. Founded in 2006, SBI is headquartered in Dallas, TX.
JEGI | CLARITY (www.jegiclarity.com), the leading independent investment bank for the global consumer and B2B media, marketing, events and information services sectors, with offices in New York, Boston, London and Sydney, represented CIP Capital in this transaction.
SBI goes to market using the Revenue Growth Methodology, a benchmarking method that helps enterprise clients accelerate their rate of revenue growth. SBI assists its clients by aligning the functional strategies of sales, pricing, marketing, product management and human resources to the external marketplace. Benchmarking allows SBI’s clients to differentiate from their competition by getting access to emerging best practices from the top sales and marketing leaders.
“Our partnership with CIP Capital allows SBI to continue investing in new solutions and capabilities for our clients,” said Matt Sharrers, CEO of SBI. “The entire SBI team is excited about this next phase of growth and remains committed to our strategy of helping clients accelerate revenue and transform their business models.” SBI partnered with CIP Capital to accelerate growth and aggressively invest in its people, specialty practice areas, delivery capabilities, and benchmarking solutions while continuing to focus on its client first approach. SBI expects to double its headcount over the next 12-18 months as part of its growth plan. SBI will also selectively pursue acquisitions that help build out practice areas within the sales and marketing function.
“Building scalable go-to-market strategies that accelerate revenue growth is a major focus and area of investment for enterprise businesses moving forward. SBI has clearly established itself as a pure play leader that assists its clients on the implementation of growth initiatives using unique data and insights,” said Justin Lipton, Managing Partner at CIP Capital. “We look forward to partnering with Matt and the rest of the SBI team to further expand their market presence and accelerate investments in client facing solutions,” added Mike Grady, Principal at CIP Capital. SBI represents CIP Capital’s sixth platform investment since the second quarter of 2018.
About CIP Capital
CIP Capital is a New York-based private equity firm focused on investing in growth-oriented, middle-market companies across the Business Information and Technology-Enabled Services sectors in North America. The fund seeks to invest in proven, profitable businesses that provide their customer bases with critical information, data-driven insights, and value-added outsourced services. CIP targets investments in sectors including tech-enabled business services, data-driven marketing services, human capital management and knowledge services. For more information, visit www.cip-capital.com.
About Sales Benchmark Index
SBI is a management consulting firm specializing in sales and marketing that is dedicated to helping you Make Your Number. SBI is a firm comprised of former sales and marketing leaders that use the benchmarking method to help clients accelerate their rate of revenue growth. SBI provides consulting, insights, research and advisory services and benchmarking data to private equity clients and enterprise customers across North America and Europe. Founded in 2006, SBI has over 70 employees and is headquartered in Dallas, TX. For more information, visit www.salesbenchmarkindex.com.
About JEGI | CLARITY
JEGI | CLARITY is the leading independent investment bank for the global media, events, information, marketing, software and tech-enabled services sectors. With offices in London, Sydney, New York and Boston, we have closed more than 700 transactions during our 30+ year history. For more information, visit www.jegiclarity.com.
