For the very first time, five MRM agencies have been named in WARC's top 40 effective digital agencies listing, as part of the Effective 100 ranking. MRM China ranked the #2 digital specialist agency globally, with MRM Bucharest at #19, MRMChile at #24, and MRM Spain and MRM Mexico both at #40.
Kate MacNevin, Global CEO of MRM, said, "This recognition by WARC shows that MRM is succeeding in delivering powerful, measurable results for our clients. These rankings are a testament to excellence in effectiveness, and our attention to growing meaningful relationships drives creative solutions, and produces results."
MRM's impressive recognition, which spans across APAC, LATAM and Europe, follows McCann Worldgroup's ranking as the #1 network for effectiveness for the second year in a row. The WARC Rankings are a global index of creative, effective and media excellence in advertising.
McCann Worldgroup's roster of agencies, and the creative campaigns they produced, dominated the WARC effectiveness rankings. McCann Worldgroup agencies occupied an incredible total of 13 slots of the top 50 agencies in WARC's ranking.
Harris Diamond, Chairman and CEO of McCann Worldgroup, said, "The creative and strategic award recognition that we have received for so many of our agencies across our entire global network, shows the power of our ability to create strategically-driven creative work for some of our largest global clients, as well as major regional and local ones. And we could never produce so much great work without our clients' willingness to push marketing boundaries to drive their businesses forward."
The WARC honors follow a year of global recognition for MRM. In 2019, the agency won three Cannes Lions International Festival of Creativity Awards, 17 Effie Awards, two The One Show Awards, nine Clio Awards, two Webby Awards and a D&AD Award. In 2019, for a third year in a row, MRM achieved Leader status in Gartner Inc.'s prestigious "Magic Quadrant for Global Marketing Agencies."
The 2020 WARC recognition continues McCann' Worldgroup's dominating performance in creative and effectiveness awards. In addition to the WARC effectiveness recognition, McCann New York also recently topped the WARC Creative 100 Ranking as the #1 most creative individual agency. McCann Worldgroup also was just named to Fast Company's prestigious annual list of the World's Most Innovative Companies for 2020 and additionally was named as Network of the Year at the 2019 Cannes Lions International Festival of Creativity, as 2019 Global Agency of the Year by Adweek, as Network of the Year by Campaign Magazine US, and as EMEA Agency Network of the Year the last two years in Campaign's European rankings.
ABOUT MRM MRM is a leading marketing agency. Through a strong foundation in strategy, data science, technology and creativity, MRM helps transform businesses by helping brands grow meaningful relationships with people. MRM is part of the Interpublic Group (NYSE: IPG) and a top agency in the McCann Worldgroup network, with 40-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific. For more information, please visit www.mrm.com.
