DLA Piper represented MessageGears, a leading provider of customer marketing solutions for the world’s largest brands, in its recent US$12 million growth financing led by Argentum and Bridge Bank.
MessageGears’ customer marketing platform enables large enterprise brands to leverage all of their customer data in real time to send highly personalized messaging across various marketing channels, at scale. In addition to its core cross-channel messaging offering, MessageGears has recently launched new products Segment and Engage to round out its platform and make it easier for marketing teams to create dynamic audience segments and real-time, “moments-based” campaigns without IT assistance. The company will utilize the new funds to expand resources in engineering, customer support, sales and marketing.
“Our experience advising high-growth technology companies was an important asset in our representation of MessageGears in this transaction. We were thrilled to partner with MessageGears to close this financing, which will allow the company to continue to develop innovative marketing solutions that transform the way enterprise brands manage their relationships with customers,” said Brian Gordon, the DLA Piper partner who led the firm’s deal team.
In addition to Gordon, the DLA Piper team representing MessageGears included associates Puja Vadodaria and Matt Miehl (all of Atlanta).
DLA Piper’s Emerging Growth and Venture Capital practice includes more than 200 lawyers in the US who provide strategic counsel to emerging companies in high-growth industries, including biotech, manufacturing, communications, software and semiconductors. In 2019, the firm handled more than 697 venture capital financings totaling over US$10.3 billion. Over the last three years, DLA Piper has completed more than 2,100 financings totaling over US$31 billion.
DLA Piper's global Technology sector lawyers work across practice areas and offices to support technology clients – from startups to fast-growing and mid-market businesses to mature global enterprises – doing business around the world.
