SiriusXM announced today an extension of its long-term agreement with General Motors (GM) that will continue the relationship between the two companies into 2027. As part of the new agreement, GM will increase vehicles equipped with SiriusXM to nearly all Chevrolet, Buick, GMC and Cadillac vehicles beginning with model year 2021.
"General Motors was the first automaker to begin factory-installing SiriusXM on select Cadillac models in 2002, and we are very proud to be extending and expanding that longstanding relationship into 2027," said Steve Cook, EVP, Sales and Automotive, for SiriusXM. "GM, forever a leader in delivering innovative technology to their customers, has produced tens of millions of vehicles with SiriusXM installed over the course of nearly 20 years and will deliver SiriusXM to more of their customers than ever as part of this new agreement."
"Our long-standing relationship with SiriusXM reinforces GM's commitment to provide our customers with the features and services they love," said Santiago Chamorro, Vice President for Global Connected Services, GM. "No matter where they're going, or how long a trip will be, SiriusXM has a channel or content option for everyone, making the ride that much more enjoyable."
Chevrolet, Buick, GMC and Cadillac customers purchasing or leasing SiriusXM equipped vehicles will continue to receive a three-month trial subscription to SiriusXM All Access, SiriusXM's most robust programming package. SiriusXM All Access delivers SiriusXM's full lineup of varied content, plus access to SiriusXM outside their vehicles on the SiriusXM app and on connected devices and speakers in their homes. Customers who purchase or lease pre-owned Chevrolet, Buick, GMC and Cadillac vehicles will also continue to receive a three-month trial subscription to SiriusXM All Access.
Additionally, GM will continue to roll out its integration of SiriusXM with 360L to nearly 1 million Chevrolet, Buick, GMC and Cadillac vehicles. The number of GM vehicles equipped with SiriusXM with 360L will continue to increase in the years ahead. SiriusXM with 360L combines satellite and streaming content delivery into a single in-vehicle entertainment experience, upgrading the way the subscriber interacts with the service by providing more choice, a more personalized user experience, and access to thousands of hours of on demand content in the vehicle. For more information click here.
About GM
General Motors (NYSE:GM) is a global company committed to delivering safer, better and more sustainable ways for people to get around. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found at http://www.gm.com
About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in the U.S., and the premier programmer and platform for subscription and digital advertising-supported audio products. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM and Pandora together reach more than 100 million people each month with their audio products. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. For more about SiriusXM, please go to: www.siriusxm.com.
