PlusMedia, LLC, a full-service media agency specializing in omnichannel direct response marketing, has hired Robert J. Fiore, CPA, as Chief Financial and Operations Officer. The company's investment in executive-level talent reflects its double-digit growth trend and mission of continuously evolving to better serve its clients.

In this multi-faceted leadership role, Fiore will oversee all financial and operational functions of the company with a focus on efficiency and technology enhancement to further scale the business and take the agency to the next level as it commemorates two decades of success and innovation in the direct marketing industry.

"I feel an enormous sense of pride in the evolution and accomplishments of PlusMedia over the past 20 years," said Sherry Scapperotti, President & CEO. "We are thrilled to bring Rob on board to drive the agency's continued growth and deliver industry-leading solutions to both current and future clients."

Fiore has held a number of progressive leadership positions throughout his career, most recently as CEO and CFO of Private Client Resources, a financial technology company. A skilled strategic planner and change architect, he has a proven track record of delivering meaningful cost control, sustainable performance improvement, and new product and service breakthroughs.

"PlusMedia has consistently achieved success for its notable clients across an impressive number of market segments. I'm proud to join this talented group of media and marketing professionals and look forward to helping the agency continue its growth trajectory and expand its market share," said Fiore.

About PlusMedia

PlusMedia, LLC is a dynamic, full-service media agency specializing in omnichannel direct response marketing that delivers measurable results. The company provides strategic thought leadership and customized marketing solutions to optimize media spend, maximize ROI and increase its clients' bottom line profitability. Founded in 1998, PlusMedia is a certified woman-owned business. For more information, please visit www.plusme.com.