NEW YORK--(BUSINESS WIRE)--Axiom, a leading global marketplace for corporate legal talent, today announced a strategic hire to its executive leadership team—Sidra Berman joins Axiom as Chief Marketing Officer (CMO) and Executive Vice President (EVP). Based in Axiom’s New York headquarters, Berman will report to Axiom CEO Elena Donio and play a pivotal role defining Axiom’s brand as a marketplace, which empowers the world’s leading and most innovative businesses to solve their legal problems in a more modern, efficient way.

In her role as CMO at Axiom, Berman will drive the overall marketing strategy, which will be informed by data-driven insights, and will be designed with an unrelenting focus on articulating Axiom’s value to clients and legal talent. She is responsible for all Axiom marketing activities including go-to-market strategy, brand building, lead generation, and talent attraction campaigns. An accomplished and award winning 20+ year marketing veteran, Berman brings extensive experience leading marketing efforts at fast paced start-ups including Clarabridge and Savi Technology, and at larger enterprises including Tangoe, Deltek and GE.

“Axiom enables clients to be more efficient and agile, and empowers lawyers to pursue more of the work they love,” said Elena Donio, CEO of Axiom. “Sidra, a seasoned marketing leader with an impressive record of delivering results for companies at critical points of their growth, is the perfect person for this role. We believe Sidra will elevate our go-to-market strategy and better articulate our value, helping to transform the perception of Axiom and the entire legal services industry. I’m delighted by Sidra’s arrival.”

Berman joins Axiom from Tangoe, Inc. where she served as CMO for three years and helped the company navigate a financial restatement and eventual privatization. Prior to that, as Vice President and CMO at Savi Technology, Sidra played an instrumental role transforming the business and its brand from a legacy hardware defense contractor to a big data solutions provider.

Said Berman, “I’m thrilled to join Axiom and its leadership team at such a pivotal time in its evolution. Working at Axiom is a dream job: It combines the opportunity to reshape an industry ripe for disruption, while being part of an organization that authentically lives its values--committed, fresh, irresistible and thoughtful. I’m excited about the opportunity to grow the company with an incredible group of talented people.”

Berman holds degrees in political science and economics from Tufts University. She earned her MBA from the Smith School of Business at the University of Maryland with a focus on marketing and finance.

About Axiom:

Axiom, a leading global marketplace for corporate legal talent, is leading the revolution in the legal industry by disrupting the traditional choice between law firms and in-house legal teams. By matching highly credentialed lawyers with legal work across industries and practice areas, Axiom enables clients to become more agile and efficient, and empowers lawyers to pursue more of the work they love. Axiom serves over half of the Fortune 100 with offerings that combine flexible talent, technology, and know-how in the business of law. www.axiomlaw.com