NEW YORK--(BUSINESS WIRE)--Revlon, Inc. (NYSE: REV) today announced that its Board of Directors has appointed Mr. Sergio Pedreiroto serve as the Company’s Chief Operating Officer, effective immediately. In this role, Mr. Pedreiro will be central to restructuring and transforming the Company’s business operations, improving efficiency and building upon the Company’s strong foundation for achieving growth. Mr. Pedreirowill officially join the Company on January 8, 2020 and he will report to Revlon’s President and CEO, Debra Perelman.
Prior to joining Revlon, Mr. Pedreiro served in a number of senior executive positions across a diverse array of industries. From 2009 to 2014, Sergio was Chief Financial Officer at Coty Inc. While at Coty, Sergio led and executed a restructuring plan and reorganized the divisions that reported to him, created new teams, strengthened governance and accelerated business transformations. As a result of this work, he led Coty to achieve higher margins and significantly improved cash flow, leaving Coty with a stronger and healthier capital structure. Sergio most recently served as CEO of Estre Ambiental S.A., a NASDAQ-listed waste management company in Brazil, a position he held since 2015, after joining that company as a director in 2011. In this role, Sergio launched a plan to deliver top-line growth and margin expansion that resulted in double-digit year-over-year EBITDA growth for that company.
Commenting on today’s announcement, Debra Perelman, Revlon’s President and Chief Executive Officer, said, "Sergio brings to Revlon a wealth of operational and restructuring expertise, as well as decades of experience from leading international organizations across a diverse array of industries. As we enter 2020, which will be a year of continuing significant transformation and change for Revlon, Sergio will be an important addition to Revlon’s team and I am confident that he will use his talents to help us execute and achieve our strategic goals.”
“I am excited to join Revlon as COO at this transformational time, not only for the Company, but also for the beauty industry as a whole,” said Mr. Pedreiro. “I look forward to working with Debbie and Revlon’s team to drive Revlon’s transformation, enhance our efficiency and cement Revlon’s position in the market as a global beauty leader.”
ABOUT REVLON
Revlon has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth Arden company and its portfolio of brands, including its leading designer, heritage and celebrity fragrances. Today, Revlon's diversified portfolio of brands is sold in approximately 150 countries around the world in most retail distribution channels, including mass, salon and prestige and online direct to consumer. Revlon is among the leading global beauty companies, with some of the world’s most iconic and desired brands and product offerings in color cosmetics, skin care, hair care, hair color and fragrances under brands such as Revlon, Elizabeth Arden, Revlon ColorSilk, Revlon Professional, American Crew, Almay, Cutex, Elizabeth Taylor, Christina Aguilera, Britney Spears, Juicy Couture, Curve and John Varvatos. Please visit http://www.revlon.com for the latest news and information about Revlon and its brands.
