Simulmedia, the leader in driving business outcomes for advertisers through the power and scale of linear TV, today announced that Tara Stevens has joined the company as Vice President of Human Resources. She will be based in Simulmedia's New York City headquarters, overseeing all human resources programs and practices.

"Tara's passion for building teams, developing talent, and establishing best practices will only accelerate our exciting growth trajectory," says Peter Ban, Simulmedia's Chief Operating Officer, to whom Ms. Stevens will report. "I have had the privilege of working with Tara previously in our careers, and I'm thrilled for all of Simulmedia to benefit from her unmatched skill and expertise."

Ms. Stevens comes to Simulmedia with wide-ranging industry experience in both human resources and operations in public and private companies. Most recently, she was Chief HR Officer for Borderfree (BRDR), a global e-commerce startup acquired last year by Pitney Bowes. Previously, she was in HR leadership roles with Foote, Cone & Belding (FCB) ad agency, Univision Communications, Dow Jones/The Wall Street Journal, Miami Dolphins/Dolphin Stadium and Time Warner.

Ms. Stevens graduated from Georgetown University's School of Business with a triple major in finance, journalism and corporate communications.

Simulmedia, Inc., (www.simulmedia.com) a New York based marketing technology company founded in 2008, is the leader in driving business outcomes for advertisers through traditional TV marketing. Simulmedia's VAMOS platform is powered by the world's largest database of information on what people watch and buy, combined with access to TV inventory that reaches 95% of U.S. TV households. Using its proprietary science and software, Simulmedia reaches specifically-defined audience segments on TV at massive scale, matches consumer purchase data to TV viewing data, and determines the actual sales impact of the advertiser's TV campaign.