FARMINGTON, Conn.--(BUSINESS WIRE)--The digital-first marketing and technology agency Primacy announced today that it has been selected by leading health care organizations Albany Medical Center, ASHP and Dana-Farber Cancer Institute to create and provide strategic digital experiences designed to enhance audience engagement connected to their most important business objectives. These organizations are partnering with Primacy to create user-centric experiences that will drive patient acquisition, increase engagement and create a cohesive brand presence. Details of the new client engagements include:

• Albany Medical Center –This 734-bed academic medical center is partnering with Primacy on a multi-phase project to revamp its overall branding and website. Primacy will work to standardize Albany Medical Center’s brand architecture as a world-class academic medical center, and infuse this into an updated website that will engage site visitors.
• ASHP – This 43,000-member pharmacist advocacy organization seeks togrow member engagement and provide easy access to ASHP’s services, products, conferences and other offerings. Primacy has been selected by the association to build a well-designed, rich, connected and user-friendly website. The new site will encourage engagement and position ASHP as the go-to-source for information, news and issues on pharmacy practice.
• Dana-Farber Cancer Institute – Following an agile development approach, Primacy is creating an online experience that will emulate this highly-regarded cancer institute’s reputation and international stature. The website will be a comprehensive marketing platform designed for patient engagement, lead generation, philanthropy, content and thought leadership.

Dagmara Scalise, Primacy’s health care strategic practice lead, will provide strategic account direction to each organization. Primacy’s health care practice is testament to its industry-driven approach to account service and digital strategy. The agency’s industry practice areas, which include health care, education, manufacturing, financial services and consumer, allow account leads to design projects reflective of unique industry pain points and market dynamics. Each practice is led by a seasoned industry executive with strong backgrounds in digital marketing.

In addition to these new projects, Primacy recently completed two large website redesigns for both Yale-New Haven Healthand Columbus Regional Health. Yale New Haven tapped Primacy to create a modern user experience and design with tools to guide users more efficiently. The agency created a unified digital experience integrating all of the Yale New Haven Health System delivery networks and locations to help patients make informed decisions about their care. Similarly, Columbus Regional Health’s redesign brought a personalized experience within the site to educate and encourage consumer participation and serve as a patient resource, increasing the interaction with patients and prospects to help them be more proactive with their health.

“The health care industry understands the power of digital experiences to influence and convert audiences, and Primacy is leading the charge in helping leading industry organizations harness the possibilities,” said Stan Valencis, president of Primacy. “We are thrilled to be working with top providers and associations like Albany Medical Center, ASHP and Dana-Farber developing strategies and experiences that bring the essence of their brands right to their target audiences.”

About Primacy

Primacy is an award-winning, digital-first agency that provides unparalleled client service, solution-oriented technology and in-depth industry expertise to deliver engaging experiences that have meaningful impact and measurable, actionable results. Primacy offers a full-breadth of services including design and user experience, marketing, technology, branding, mobile, media planning and buying, and strategic thinking.

Primacy works with a diverse range of clients in verticals including consumer, financial services, healthcare, manufacturing and higher education. Clients include Aetna, Amica, Cannondale, EmblemHealth, ESPN, The Hartford, MassMutual, Middlesex Hospital, MIT, Regis University, Sikorsky Aircraft, Smith College, Tufts Medical Center, University of Michigan and Yale New Haven Health. The company is headquartered in Farmington, CT with offices in New York and Boston. To find out more, visit www.theprimacy.com.