Voodoo Manufacturing announced this week it would begin 3D printing with a new kind of material, thermoplastic polyurethane, or TPU.

If that’s a mouthful, well, it’s not so complicated. TPU is a bit like synthetic rubber, but, unlike rubber it doesn’t really get worn down over time, and it’s not as gummy, either, said Voodoo Manufacturing cofounder Max Freifeld.

“We’ve been doing TPU on a one-off basis for the last few months on individual projects,” he said in an interview Monday. “The biggest thing, the reason we’re announcing it now is … we didn’t want to release the material until we could guarantee we could do 10,000 parts in two weeks or less.”

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