Code Worldwide has extended its worldwide office footprint by opening up a new development centre in Malaga, Spain.
Code CEO Matt McNeany explained the background to the decision, “Code is growing and we needed to extend our development capacity in order to continue to deliver quality solutions at scale to our clients. We also wanted to be able to access new talent profiles whilst keeping to our near-shore staffing model. We reviewed offerings from many cities but in Malaga, we were impressed with the connections to local universities plus the ability to attract talent from right across Europe.”
Code’s Malaga office is being led by Head of Project Management, Pavel Bondarev, with a start-up team transferred from the Dnepr office. Local recruitment is already underway with the first Spanish employee hired and due to start work in a few weeks.
McNeany further explained the talent strategy, “We want to be in places which have an emerging culture for technology innovation, that’s why we started in Dnepr and maintain our full commitment to that office and to Ukraine. Southern Spain is an emerging force in tech and our neighbours are Ericsson, Oracle, Google and IBM. The local government in Malaga is very active in encouraging inward investment, a lesson that many other centres could follow. We are also interested in expanding the types of technology that we use and in Malaga, we have the opportunity to recruit locally and attract Europe’s best developers with a combination of innovative, large-scale projects using cutting-edge technology – and a pretty fantastic lifestyle (of which we are all sickeningly jealous in the other offices!)”
Code’s Marketing Manager, Gael Angoula, recently dropped in to the new office, “It was great to meet the local team under the sun of southern Spain. The team were up and running straightaway. They are already working on extending our adZU platform to become an operating system for global agency networks. It’s pretty impressive and a testament to Code people that we can get a new office operational and highly functional so quickly.”
Code Malaga is Code’s 5th full time location after London, Dnepr, the Ukraine, New York and Sydney. Code services clients in 80+ markets around the world and will continue to add new centres to service its growing international client base.
For more information on Code Worldwide, visit: http://www.codeworldwide.com/
About Code Worldwide - Founded in 2003, Code Worldwide (www.codeworldwide.com) is a leading marketing technology specialist. Code Worldwide helps its clients transform their marketing through technology, deepening customer engagement and streamlining implementation.
Code Worldwide services include digital strategy and technology consultancy, the automated marketing platform adZU (http://adzu.codeworldwide.com/,) and Agile development of customized technology products and services. Code Worldwide is a part of RAPP’s network agencies.
About RAPP - RAPP delivers high-precision brand engagement for a digital-smart world via Core Dialog™. Core Dialog puts people and their preferences at the heart of the brand experience through the discipline of CMR—Consumer-Managed Relationships—RAPP’s evolved vision for acquisitions marketing and CRM in a mobile-first, opt-in world. We achieve this by integrating and drawing on the crucial elements of today’s social plasma: curated social media, converged mobile, gamification and digital commerce to create stories perfectly told for our clients. RAPP is part of the DAS Group of Companies. To learn more, visit www.rapp.com.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
