Gourmet grocer to introduce new store design and offerings – including on-site dining both indoors and out, beer and wine bar, and juice bar – at new Riverside Center location
Elad Group and Silverstein Properties, Inc. today announced that Morton Williams Supermarkets has signed a lease for a new location at One West End. The gourmet market, which is the first to come to Riverside Center, will occupy nearly 30,000 square feet across two levels at the buildings’ base. A beautifully designed market will occupy over 20,000 square feet at street level and showcase the store’s new design, including on-site dining both indoors and out, a beer and wine bar, juice bar and an extensive array of prepared foods.
“When looking for a tenant to occupy this space, it was important for us to bring in a retailer that would be a true amenity for residents of One West End and the surrounding area,” said David Marks of Silverstein Properties, Inc.
“Not only does this retailer provide incredible convenience for the neighborhood, but with the new offerings Morton Williams will debut at this location, it will be the perfect place to dine, shop and gather with friends,” added Yoel Sharigan, CEO, Elad Group.
This will be the 16th area store for the family-owned Morton Williams and the first to offer outdoor dining. Patio seating will be located beneath the condominium’s dramatic overhang, which holds a swimming pool that is cantilevered over West End Avenue.
“At this location we will offer plenty of grab-and-go items as well as prepared foods convenient for the busy New York lifestyle,” said Avi Kaner, co-owner of Morton Williams Supermarkets. “We cater to a variety of customers, and each of our stores is nuanced to be most appropriate for the neighborhood in which it is located.”
This new Morton Williams location will also have an expanded selection of kosher items, in addition to the store’s standard offerings which include, but are not limited to, imported, natural, organic, and fresh and frozen foods, as well as meats, cheeses, produce, an extensive salad bar and prepared foods selection by an on-site chef.
Gary Alterman, Richard Gelber and Scott Zinovoy of RKF represented the developers, Elad Group and Silverstein Properties. Lee & Associates’ Brad Schwarz, represented Morton Williams.
Construction is expected to begin in mid-January, and the store is slated to open in summer 2018.
About Elad Group & Silverstein Properties
Elad Group and Silverstein Properties have combined their considerable place-making talents in the development of One West End, the new residential tower rising at Riverside Center. One West End offers 246 exquisitely designed condominium residences and resort-inspired amenities. For more information about One West End, please visit http://www.1westend.com/. From Elad’s restoration of the Plaza Hotel to Silverstein’s development Four Seasons Private Residences New York Downtown and the World Trade Center, this partnership is uniquely suited to create a new residential, retail, and culinary destination in New York City.
About Morton Williams
Morton Williams is a family-owned New York City-based gourmet food retailer founded in 1946, which today operates 15 markets across the greater New York City area. Each Morton Williams market is designed to meet the needs of a neighborhood in which it is located, catering to a range of customers, from residents and commuters to tourists and business clientele.
