CBS And Viacom: How To Play The Merger

4/13/18

It seems that it is finally going to happen. CBS (CBS) (CBS.A) and Viacom (VIA) (VIAB) will merge. When it exactly will happen is unclear to me, as is what the detailed value of the transaction will be to both sides.

Traders are obviously active participants as well as those who already own the stocks of either one or both companies. If you own the shares, it's probably best to hold (especially on the Viacom side, as that company is fighting for more value).

But if you are not directly involved in the stocks at the moment, my personal opinion is to wait until after the merger to decide what to do with the new company (unless there is some particularly compelling price action that almost obligates a trade).

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