DLA Piper is pleased to announce that Los Angeles-based partner Benjamin Mulcahy and New York-based partner Gina Reif Ilardi, co-chairs of the firm's National Advertising team, have been selected for the 2018 Variety Legal Impact Report. The list spotlights the top attorneys in the entertainment business.

Variety recognized the "bicoastal tag team" for accomplishments such as "structuring and activating innovative marketing campaigns for major studios, corporations and brands."

Mulcahy's practice focuses on representation of major film studios, broadcast and cable television networks, retailers, prominent website operators, major consumer brands and their agencies in all aspects of sports marketing, entertainment marketing and interactive marketing, as well as in structuring and negotiating virtual reality, gaming, eSports and innovative branded entertainment initiatives and navigating the rights of stakeholders and the ever-changing laws that affect how campaigns are activated and content is distributed across all media.

Reif Ilardi's practice focuses on sports marketing, entertainment marketing, e-commerce and branded entertainment, preparing endorsement agreements and sponsorship agreements, implementing commercial co-venture campaigns, preparing and negotiating joint promotion alliances, and analyzing and licensing copyright, trademark, publicity and other intellectual property rights. She counsels motion picture and television studios, major brands, prominent website operators, cable, broadcast and out-of-home networks and advertising and marketing agencies.

You can find Variety's profiles of Mulcahy and Reif Ilardi here.