NEW YORK--(BUSINESS WIRE)--The O Alliance, a consulting firm helping retailers and consumer brands create seamless, circular commerce, today announced that Red Archer Retail has joined its premier network of transformational practitioners. The Red Archer Retail team combines hands-on industry experience with tactical consulting work and entrepreneurial grit, giving it a uniquely extensive knowledge base across retail finance and operations. As a member of The O Alliance, Red Archer Retail will lend its expertise to a growing client base in the US, Canada and Latin America.

Red Archer Retail was founded in 2017 by Chris Walton and Anne Mezzenga, who formerly held senior leadership roles on Target’s Store of the Future team. Walton is a former Target Vice President with 20 years of retail experience at Gap, Inc., and Target. He holds a BA in Economics and History from Stanford University and an MBA from Harvard Business School. Mezzenga has 15 years of experience in marketing and experience design. She holds a BA in Journalism from the University of Minnesota–Twin Cities.

“I am very excited to have Red Archer Retail in our network. They bring actual, hands-on experience from nearly every discipline within retailing, including merchandising, store operations, inventory management, product design, forecasting, e-commerce, pricing and promotions, product development, and store design and architecture,” said Andrea Weiss, founder of The O Alliance. “The Red Archer team provides a unique through line of expertise that ranges from strategy to concept to operations.”

Chris Walton, CEO of Red Archer Retail, said, “I am honored to be joining the visionary effort of The O Alliance. Our organizations both share a passion for discovering new and exciting ways to do retail, and we are dedicated to creating a retail future that incorporates the very best blend of human, digital and physical design.”

About The O Alliance

The O Alliance is a new consulting model that leverages a network of highly experienced transformation practitioners with expertise in all of the critical areas that will unlock value and empower a retailer: digital/technology, operations, change management, data analytics, inventory management, marketing efficiency and talent. Designed to align a retailer’s organizational practices with today’s digitally savvy consumer, The O Alliance’s proprietary, holistic approach—The O Method—replaces conventional omnichannel theories to deliver customer-focused, solution-driven strategies that create a circular shopping experience. For more information, visit www.theoalliance.com.

About Red Archer Retail

Red Archer Retail is an advisory-style business based in Minneapolis that provides a platform for better, more interactive retail methods that avoid the stale, traditional tactics used by big-box and mall-based retail concepts. Comprised of real entrepreneurs, Red Archer Retail also “eats what it cooks.” It owns and operates a proprietary retail concept, Third Haus, and publishes the fast-growing and popular retail blog Omni Talk, which offers candid, no-holds-barred analyses, critiques and recommendations on the future of retail.

For more information, visit www.redarcherretail.com and www.omnitalk.blog.