DLA Piper Ranked Among Top Five Law Firm Brands By BTI

5/17/18

DLA Piper has once again been recognized as a top-branded law firm in BTI Consulting Group's BTI Brand Elite 2018: Client Perceptions of the Best-Branded Law Firms.

The firm placed fifth this year in a list of 334 law firms with the best brand standing among general counsel and legal decision makers. As one of the top 28 ranked firms, DLA Piper was also recognized as a member of the "BTI Brand Elite 28," which includes firms that are "true standouts" and are known for building stronger client relationships, driving innovation in the legal market and providing top-tier client service.

BTI Consulting Group conducted more than 600 in-depth interviews with corporate counsel to determine client perceptions of 650 law firm brands, which form the basis for the ranking.

The ranking is the latest recognition of DLA Piper's strong brand. Earlier this year, the firm ranked sixth in the Acritas US Law Firm Brand Index 2018 and, in October 2017, the firm ranked second in Acritas' Global Elite Law Firm Brand Index.

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