Leading Retail Real Estate Firm Is Responsible for Marketing over 110,000 Square Feet of Reimagined Space at Robust Corner in Manhattan’s Iconic Retail Destination, Herald Square

JEMB Realty Corporation (JEMB), a real estate development, investment and management organization headquartered in New York City (NYC), today announced that RKF, a leading independent real estate firm specializing in leasing, investment sales and consulting services, is the exclusive leasing and marketing team for Herald Towers retail component. The Retail at Herald Square | 34th & Broadway, which it will be called, is comprised of over 110,000 square feet of space across four floors.

“The Retail at Herald Square | 34th & Broadway is a once in a lifetime retail opportunity to plant a flag in the most dynamic market in the world. We are excited to have the distinguished group at RKF spearheading this major transformation of a New York gem,” said JEMB Principal Louis Jerome.

The Retail at Herald Square | 34th & Broadway’s most impressive and captivating attribute is the exposure it offers. With more than 470 feet of wraparound frontage—200 feet on 34th Street, 207 feet on Broadway and 65 feet on 33rd Street, it creates a sense of fluidity and can accommodate either a single user or multiple flagship stores. The restoration of the building will also include new retail storefronts.

RKF Chairman & CEO Robert Futterman, Vice Chairman Barry Fishbach, Vice President Peter Whitenack, Senior Associate Benjamin Zack and Associate Jordyn Comras form the leasing team for The Retail at Herald Square | 34th & Broadway.

“Our deep retail expertise and track record of successfully repositioning similar projects makes us a perfect match for this assignment, and we are thrilled to have been chosen by JEMB,” said Futterman. “The retail spaces at Herald Towers are a once-in-a-lifetime opportunity for innovative, leading brands, with the building being repositioned for the new age of retail. As shopping experiences becoming as important as the products being sold, Herald Towers defines the juncture of major arteries—and is steps away from one of the city’s largest commuter hubs and at the heart of one of most lively and vibrant retail corridors in the world.”

Once the world’s largest and grandest hotel, the one million-square-foot Herald Towers was built in 1912 and extensively modernized since, rising 26 floors above one of the most prominent residential and retail centers in the world. The building houses nearly 700 luxury apartments situated atop the world-class retail location. In addition to the Macy’s Flagship, one of the world’s largest department stores, neighboring retailers include the world’s best performing Victoria’s Secret, Amazon Books, H&M, Sephora, Urban Outfitters, Target, Uniqlo, Old Navy, Zara and many more.

JEMB has been instrumental in the steady improvements of Herald Square over the past decades. The company’s $50 million transformation of Herald Center, located at 1293–1311 Broadway, which now is home to the world’s largest H&M store, paved the way for the stunning redevelopment of many retail spaces in the area. In addition, the ongoing restoration of Herald and Greeley Squares pedestrian plazas—former concrete wastelands in the middle of the square—are now bright spots in the heart of the District. The projects have created much-needed resting, eating and people-watching space that serves workers, shoppers and tourists. In addition, there are future plans to activate the plazas, which will draw more visitors to the market. The Retail at Herald Square | 34th & Broadway will serve as a spectacular backdrop to the action taking place.

The Retail at Herald Square | 34th & Broadway is easily accessible from all over the city and New Jersey with D, F, N, Q and R subway lines and the NJ PATH providing 50 million riders a year with direct access to Herald Square. Riders on the Long Island Railroad and New Jersey Transit can also access the area via Penn Station.

About JEMB Realty Corporation

Founded in 1990 by Morris Bailey and Joseph Jerome, JEMB Realty Corporation (JEMB) is an established family-run, forward-thinking real estate development, investment and management organization based in New York City. Now, under the leadership of Morris Jerome, Louis Jerome, and Jacob Jerome, JEMB owns and operates a real estate portfolio totaling in excess of 6.5 million square feet throughout the United States and Canada. The firm has commanded a highly-respected position as a key player in the real estate industry, continually seeking out new challenges and productive investments, and operating as a low-leverage company and long-term strategic partner active in acquisitions, innovative repositioning of real estate assets, major commercial and infrastructure investments, construction projects as well as financial structuring.

About RKF

The leading independent real estate firm in North America specializing in retail leasing, investment sales and consulting services, RKF serves a broad spectrum of domestic and global clients in services ranging from national tenant and owner representation to advisory, consulting and dispositions. With approximately $30 billion in aggregate real estate transactions to its credit, RKF has been responsible for identifying scores of real estate opportunities throughout the United States for leading American and international chains, retailers, developers and institutional clients. RKF is headquartered in New York with offices in Chicago, Las Vegas, Los Angeles, Miami, Northern New Jersey, San Francisco, Tokyo and Toronto. RKF operates in Canada as RKF Group Canada Realty, a retail brokerage.