NEW YORK--(BUSINESS WIRE)--Worth Collection Ltd., a leading direct-to-consumer women’s fashion apparel company operating the luxury brand “Worth New York” and the contemporary brand “W by Worth,” today announced that Cindy Hall, a 30-year retail industry veteran, has been named the company’s General Merchandise Manager / Head Merchant. In this role, Hall will be responsible for Worth Collection’s merchandising strategy and initiatives, which includes product design, merchandise planning and assortment planning.

“Cindy has had a successful career by helping some of the most recognizable retailers in the world with their strategic vision, design and product development, and repositioning and growing their brands – and we couldn’t be more excited that she has joined Worth Collection,” said John Disa, Chairman of the Board of Worth Collection. “I look forward to her fresh vision with our amazing team of designers to take this incredible women’s luxury company to new heights, while maintaining our position of designing and producing clothes that are classic and made of the finest fabrications, yet fashion-forward that make any woman feel empowered and her most beautiful self.”

“The retail industry is going through exciting and transformative times, but one thing will always remain true in retail: meaningful consumer relationships is a must for any successful brand,” said Hall. “Worth Collection’s direct-to-consumer model, the more than 1,000 stylists around the country that know who their clients are and their unique tastes and styles, and the fact that many of Worth’s customers have been shopping with the brand for over a decade proves that the company is well positioned for the future – and I couldn’t be more thrilled to be joining the team.”

Prior to forming her own consulting firm, Hall held senior positions of global merchandising and design and product development at Ann Taylor, Juicy Couture, Aerie by American Eagle Outfitters, and Gap.

About Worth Collection Ltd.:

In 1991, with an entrepreneurial spirit and a love of fashion that bordered on the obsessive, Worth Collection launched the luxury brands Worth New York and W by Worth—created to be sought-after and adored by modern women everywhere. And because we sell directly to our customers through our Worth Stylists, and now our website as well, both brands offer not just timeless style, but also designer quality—from fabrics to details—at affordable prices. Discover the Worth Collection of brands: