In yet another indication of Hudson Square’s appeal as a destination for Manhattan’s leading technology, advertising, media and information (TAMI) tenants, Jack Resnick & Sons announced today that award-winning, full-service creative advertising agency Mekanism, Inc. has signed a 10-year lease at 250 Hudson Street.
The new lease encompasses 27,780 square feet across the entire 2nd floor of the 15-story, 400,000 square-foot building, which is located within steps of Soho, TriBeCa and the Hudson River Park. Mekanism, which develops and produces integrated marketing campaigns, is expected to move its New York City office from its current 80 Broad Street location to 250 Hudson Street in early 2019.
Founded in 2003 and headquartered in San Francisco, Mekanism has already won more than 50 global industry awards and has twice been named one of the “Best Places to Work” by Ad Age. The firm’s groundbreaking methods have also been studied by Harvard Business School, and its client roster includes global brands such as Ben & Jerry’s, HBO, MillerCoors, Facebook and Charles Schwab.
“As long-term owner in the Hudson Square, we recognized the neighborhood’s potential as a hub for creative tenants, and that our buildings were ideally suited for these companies in both function and character,” said Jonathan Resnick, President of Jack Resnick & Sons. “Mekanism is a great example of what we envisioned for this former printing building when we set out to reposition it a decade ago.”
“When looking for a new space, it was imperative for us to have one large open footprint that would foster collaboration and creativity for our rapidly growing company,” said Jason Harris, CEO at Mekanism. “We also needed a space that could house our newly developed in-house content studio and found the perfect space in 250 Hudson. It's a world class building run by a great family and we're looking forward to moving in.”
250 Hudson Street is situated at the epicenter of Hudson Square’s creative community, where more than 50,000 professionals in the TAMI industries work. The building, which is now both LEED Gold and WiredScore Platinum certified, boasts high ceilings, open floors, a striking limestone and marble lobby, and a penthouse level with a 10,000-square-foot green roof offering 360-degree views of the Hudson River and the New York City skyline. All of the building’s infrastructure, including its electrical and communications systems, have been fully modernized as well.
Mekanism will join a prestigious tenant roster that includes Bed Bath & Beyond, Daniel J. Edelman, Gluckman Tang Architects, Sopexa, Lieff Cabraser Heinmann & Bernstein and Writers Guild of America East.
David Rosenbloom of Cushman & Wakefield represented Mekanism in the long-term leasing transaction, while Brett Greenberg and Adam Rappaport of Jack Resnick & Sons represented building ownership in-house. Asking rents were in the high-$70s per square foot range.
According to Mr. Greenberg, Resnick is currently marketing 20,000 square feet on a portion of the 3rd floor, as well as a 5,500 square-foot space on a portion of the 7th floor.
About Jack Resnick & Sons
A full service real estate organization, Jack Resnick & Sons has been an industry leader in development, construction, ownership and management since its founding in 1928. Its Manhattan portfolio currently includes approximately six million square feet of commercial office and retail space, including One Seaport Plaza, its signature office tower at 199 Water Street. It also has developed thousands of luxury residences and continues to own, manage and lease approximately 1,000 rental apartments.
About Mekanism
Mekanism is an award-winning, full-service creative advertising agency with offices in San Francisco, New York, Chicago and Seattle. We are creative entrepreneurs and collaborative business partners to some of the world’s best brands, including Ben & Jerry’s, HBO, MillerCoors, Peloton, Facebook, Charles Schwab and Alaska Airlines. Our approach to brand building is best described as “The Soul & Science of Storytelling”: Communicating a brand’s purpose with ideas informed by data and rooted in human truths.
Mekanism’s worked has been globally recognized and has been named to Ad Age’s “Agency A List” and twice to their “Best Places to Work”. We have also been listed on Creativity’s “The Creative 50” and have been recognized by Effie as one of the “Most Effective Independent Agencies”. They have been profiled by The New York Times, Fast Company and ABC’s Nightline. Mekanism’s campaigns have been covered and studied by Harvard Business School. Mekanism remains fiercely independent.
