Solo New York, a leading, urban-inspired designer of backpacks, totes, duffels, briefs, and sleeves, today announced two promotions within its growing design team: Hayley Lawson will become Director of Product Design, where she will oversee company-wide design of Solo New York's product line. Adam Courter will become Design Project Manager, where he will assume additional managerial oversight of Solo collections for major retailers as well as capsule collections.

Since its founding in 2008, Solo New York has consistently unveiled new designs for major retailers and urban professionals looking for stylish, durable bags built to carry and protect laptops and other ubiquitous technology. Today, Solo New York is one of the biggest and fastest-growing bag brands in North America and is expanding globally. According to NPD data, several Solo New York designs are in the top five North American sales categories.

Lawson has been with Solo New York since 2011 and has overseen design for the company's sizable and growing OEM division. From an early age, Lawson loved creating products, and this passion for design grew as she held high-level positions with brands including Reebok, New Balance, Ben Sherman, Nike, Under Armour, and Fila. Lawson graduated from The University of Central Lancashire in England with a BA (Hons) in Fashion Design, and is a best-selling author, publishing her first book in 2014.

For more than 10 years, Courter has been designing bags and tablet sleeves for Solo New York and has designed over 20 cohesive collections, including the brand's popular Highland Collection, as well as hundreds of individual private label/OEM products. Courter has also managed market research and keeps ahead of style trends by immersing himself in trade shows, retail spaces, and WGSN trends. Before Solo, Courter was an inventor/designer at an intellectual properties firm and he graduated with a BFA in Industrial Design from the Massachusetts College of Art and Design.

"Hayley and Adam are key members of the Solo New York design team, and they've consistently demonstrated the ability to innovate with eye-catching designs and creative ideas," said Serkan Ozturkcan, Vice President of Marketing, Solo New York. "We're very proud of their achievements and know that in their new roles they will continue to help Solo New York grow and stay ahead of the market. Design is the core of Solo New York, and the strength of our design team will continue to grow as we do."

About Solo New York:

Back in 2008, we committed to shake up an old industry and make cool, stylish bag and tablet case designs with thoughtful details available to everyone. Since then, the streets of New York have provided endless inspiration for us. Everything we design has unique style, sparked by the sights and sounds of the city. While New York is a place we call home, that dynamic spirit translates everywhere. Learn more at http://solo-ny.com and join us on Instagram @SoloNewYork.