Kia Motors America and SiriusXM Announce Five-Year Extension of Long-Term Agreement

7/19/18

SiriusXM and Kia Motors America (KMA) announced today an agreement that extends the ongoing relationship between the two companies for five more years, through the 2023 model year. Customers purchasing Kia vehicles will continue to get a three-month introductory SiriusXM All Access subscription – SiriusXM's most expansive programming package which includes streaming via the SiriusXM mobile app – with the purchase or lease of SiriusXM-equipped vehicles.

Customers purchasing or leasing properly equipped Kia vehicles will also receive a three-month subscription to the SiriusXM Traffic and SiriusXM Travel Link infotainment services. SiriusXM Traffic helps drivers avoid congestion before they reach it with detailed information on traffic speed, accidents, construction, road closures and more. SiriusXM Travel Link delivers timely and helpful information to drivers and passengers including weather, fuel prices, sports scores, movie listings and stock prices. Go to www.SiriusXM.com/Infotainment for more info.

"Extending our relationship with SiriusXM and continuing to provide Kia customers with SiriusXM's extensive offering of audio entertainment and infotainment services was a priority for us," said Orth Hedrick, VP, Strategy & Planning for KMA. "The ability to continue offering SiriusXM, and with it access to an exceptional lineup of programming choices – hundreds of channels of commercial-free music, plus live sports, comedy, news and more – is integral in enhancing the Kia experience for many years to come."

"Kia continues to distinguish itself as a leading manufacturer of safe, dependable and affordable vehicles, which is recognized by their top ranking in the most recent J.D. Power Initial Quality Study, and their IIHS Top Safety Pick ratings," said James Wu, VP, Automotive Partnerships for SiriusXM. "Their customers are very loyal and we are pleased to extend our long-term relationship to continue to provide those customers with the benefit of SiriusXM's exceptional audio entertainment and infotainment services."

Customers who purchase or lease Kia Certified Pre-Owned vehicles will also continue to receive a three-month introductory subscription to SiriusXM All Access.

SiriusXM All Access delivers the most comprehensive bundle of entertainment, sports and news programming available in the vehicle. It includes Howard Stern's two exclusive channels, commercial-free music from many genres, plus every NFL, MLB®, and NBA game, every NASCAR® race, NHL® games, PGA TOUR® coverage, college sports, some of the biggest names and brands in entertainment, news and comedy, and more.

SiriusXM All Access subscribers also get streaming access to SiriusXM, enabling them to connect to their favorite channels online, on-the-go with the SiriusXM mobile app, and at home on a wide variety of connected devices including smart TVs, Amazon Alexa devices, Apple TV, PlayStation, Roku, Sonos speakers and more. The SiriusXM app offers more than 200 channels of content, including several exclusive online-only channels, and thousands of hours of on-demand content that allow the listener to hear more of what they want, when they want it.

About Kia Motors America

Headquartered in Irvine, California, Kia Motors America continues to top quality surveys and is recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand. Kia serves as the "Official Automotive Partner" of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly built in West Point, Georgia.

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About SiriusXM

Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world's largest radio company measured by revenue and has approximately 33.1 million subscribers. SiriusXM creates and offers commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment, and a wide-range of Latin music, sports and talk programming. SiriusXM is available in vehicles from every major car company and on smartphones and other connected devices as well as online at siriusxm.com. SiriusXM radios and accessories are available from retailers nationwide and online at SiriusXM. SiriusXM also provides premium traffic, weather, data and information services for subscribers through SiriusXM Traffic™, SiriusXM Travel Link, NavTraffic®, NavWeather™. SiriusXM delivers weather, data and information services to aircraft and boats through SiriusXM Aviation™ and SiriusXM Marine™. In addition, SiriusXM Music for Business provides commercial-free music to a variety of businesses. SiriusXM holds a minority interest in SiriusXM Canada which has approximately 2.6 million subscribers. SiriusXM is also a leading provider of connected vehicles services, giving customers access to a suite of safety, security, and convenience services including automatic crash notification, stolen vehicle recovery assistance, enhanced roadside assistance and turn-by-turn navigation.

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