Every so often, Mike Jones gets a text from Alice:
“Looks like you spent $32 at the MTA for commuting this week,” the text reads. “You just saved about $12.79. Happy commuting!”
“I love getting those texts” said Jones, who serves as director of retail for local coffee chain Variety Coffee Roasters. “As a small business we want to take care of our people.” Alice, a Brooklyn-based HR-tech startup, makes that easier to accomplish, he says.
Launched in 2015, Alice is aiming to modernize payroll benefits by using AI to automate pre-tax spending.
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