Factory 360, one of the nation's fastest growing experiential marketing agencies, has expanded and bolstered its team by hiring Hugo Burton, an award-winning creative director with 10+ years of experience in multidisciplinary marketing agencies and design studios. In his new role as Factory 360's Creative Director, Burton will leverage this vast experience to drive the agency's vision of merging real world, technological and digital experiences to amplify the influence and reach of its clients' campaigns.

Burton joins Factory 360 after two years at Jack Morton Worldwide, where he was responsible for clients such as Royal Caribbean, Belvedere Vodka, General Motors, and UPS to name a few. Prior to this role, Burton spent several years at Traffik, in his native Australia, where he served as a hybrid creative, working on a diverse roster of clients including Samsung, Visa, Airbnb, Diageo, and eBay. Burton has won a variety of industry awards, including Cannes Lion awards and Spikes Asia awards. He originally began his career as an industrial designer and an interactive exhibition designer.

"Experiential marketing has become one of the most effective tools for creating impact and unlocking the full potential of brands, making it even more crucial for agencies like ours to find the right talent to remain innovative," said Michael Fernandez, President and CEO of Factory 360. "Hugo's significant experience across a variety of marketing disciplines will make him an invaluable asset to our creative team and will allow us to continue to provide cutting edge solutions for our clients that garner the best possible results."

Burton will be based in Factory 360's New York City office and will oversee creative strategies for all agency clients nationwide. For more information, visit www.factory360.com.

About Factory 360

Factory 360 Experiential Marketing was founded in 2007 by marketing industry veteran Michael Fernandez after working client–side for many years and seeing the need for an experiential agency founded by classically trained brand marketers. Factory 360 specializes in Experiential Marketing and Public Relations for CPG, Auto, Wine/Spirits, Technology, Telecom, Travel, Fashion, Media, as well as many other industries. Factory 360 has made the Inc. 5000 list and Event Marketer Top 100 for multiple years in a row, along with Crain's Fast 50 growing companies for two years. Factory 360 is headquartered in NYC with a West Coast Office in San Francisco.