The leading provider of municipal bond insurance, Assured Guaranty, launched a new integrated advertising campaign this week, “Bright Shining City.” The campaign, created by The Gate | New York, introduces a new tagline for the brand, “A Stronger Bond.” Billings for the new campaign were not disclosed by the agency.
The new campaign focuses on the products the New York-based Assured Guaranty offers by looking at the ways municipal bond insurance can protect your investments should something go wrong. This is done by imagining the ideal city – the only place on earth that wouldn’t need the insurance Assured Guaranty provides.
The campaign will span across TV, digital and print channels, clearly cementing Assured Guaranty as the leader in municipal bond insurance. The commercial will appear on CNN, CNBC, Fox Business, Fox News and Golf Channel and be seen here:
“In the TV spot, we create the perfect city,” said David Bernstein, Chief Creative Officer at The Gate. “A place that never has any problems. Because that’s what it feels like when you’ve got the financial strength of Assured Guaranty behind you.”
While municipal bonds are widely considered a very safe investment, there are times when an economic, financial or political issue can cause an issuer to default on its payment obligations. Assured Guaranty ensures that investors receive 100% of their principal and interest should this happen. With strong capital resources and over 30 years of experience in the municipal bond industry, Assured Guaranty also helps municipalities lower the interest rates they must pay on their bonds.
About Assured Guaranty
Assured Guaranty Ltd. is a publicly traded Bermuda-based holding company. Its operating subsidiaries provide credit enhancement products to the U.S. and international public finance, infrastructure and structured finance markets. More information on Assured Guaranty Ltd. and its subsidiaries can be found at AssuredGuaranty.com.
About The Gate Worldwide
The Gate | New York is part of The Gate Worldwide, an international advertising agency network that works with clients in tough, complicated industries to make their considered purchases products or services worth considering. The Gate manages over $250 million in client advertising and has a network of offices in New York, London, Edinburgh, and Shanghai. For more information, visit http://thegateworldwide.com
