Christophe Cuvillier, Group Chief Executive Officer of Unibail-Rodamco-Westfield, will deliver a keynote speech on the future of retail and of shopping centers to MAPIC delegates on Wednesday, November 14.

The event is organized by Reed MIDEM, MAPIC and the International Retail Real Estate Market. It will be held in Cannes from November 14 to 18, 2018.

Unibail-Rodamco-Westfield is the premier global developer and operator of flagship shopping destinations. With a portfolio valued at €63.7 billion as of June 30, 2018 – of which 86% is retail, 8% offices, 5% convention & exhibition venues and 1% services – the group owns and operates 97 shopping centers. 56 of these centers are flagships in the most dynamic cities in Europe and the United States. Spread over 13 countries, its centers welcome 1.2 billion visitors per year. Unibail-Rodamco-Westfield provides a unique platform for retailers and brand events while offering an exceptional and constantly renewed experience for customers.

Christophe Cuvillier joined the group in 2011. He led Unibail-Rodamco’s acquisition of Westfield and was appointed CEO of the company in June 2018.

In his keynote speech, Christophe Cuvillier will:

• Share his views on brick-and-mortar stores which present major economic opportunities regardless of perceived ‘headwinds’.
• Analyze the opportunities of the omnichannel model which is now considered the norm in the industry, as illustrated by recent openings of physical stores by e-commerce players.
• Explore the 21st Century consumers’ expectations and more specifically the younger generations’ expectations (Millennials and Generation Z) which lead retailers to assess and reinvent their value propositions and business models.
• Outline the opportunities offered in a new generation of shopping centers that are becoming destinations which amalgamate online and physical brand experiences.

‘Physical in the Age of Digital’ will be the theme of MAPIC 2018.

Find out more about the MAPIC conference program.

About Reed MIDEM:

Founded in 1963, Reed MIDEM is an organizer of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIPJUNIOR in Cannes, MIP China in Hangzhou and MIP Cancun in Mexico for the television and digital content industries; MIDEM in Cannes for music professionals; Esports BAR in Cannes and in Miami for the esports business; MIPIM in Cannes, MIPIM UK in London, MIPIM Asia Summit in Hong Kong, MIPIM PropTech Summit in New York, MIPIM PropTech Europe in Paris for the tech and real estate industry; MAPIC in Cannes, MAPIC Russia in Moscow, MAPIC Italy and MAPIC Food & Beverage in Milan, and MAPIC India in Mumbai for the retail real estate sector. www.reedmidem.com

About Reed Exhibitions:

Reed Exhibitions is the world’s leading events organizer, with over 500 events in 30 countries. In 2017 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group, a global provider of information and analytics for professional and business customers across industries. www.reedexpo.com