At last night's 9th annual Transform Awards North America, Siegelvision's work with CUNY on the Best use of Copy Style/Tone of Voice and Best Creative Strategywas awarded GOLD, respectively SILVER awards. Siegelvision's excellence in rebranding and brand development was recognised in a room brimming with industry specialists.
"It's an honor to receive these awards for our work with CUNY. An institution that elevates 500,000 New Yorkers every year deserves a bold identity that cements its place as one of city's most important assets. I believe we were able to achieve that and am proud to accept this award on behalf of the entire team at Siegelvision" - Jacob Lepiarz, Senior Strategist and Account Manager.
Established in 2009, the Transform Awards has evolved into a celebration of the indispensable talent that exists within the branding sphere. Covering Asia-Pacific, the Middle East, North America and Europe, the Transform brand itself is truly global, with no other outlet as committed to providing such comprehensive coverage of the brand environment.
The implementation, positioning and creativity of the corporate brand is becoming an increasingly treasured business asset. The Transform Awards evaluate exemplary work in brand development and acknowledge the growing significance of brand in strategic corporate communications – developing and sustaining a strong brand is imperative for success.
The Transform Awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications. The corporate brand – and its implementation, positioning and creativity – has become one of the most valuable assets a business owns.
The awards ceremony, hosted by Anish Shah, was held in New York City.
Transform magazine was launched in April 2014 as a companion to the Transform awards program. The publication, which enjoys a global reach, is at the forefront of reporting on national and international agencies, companies and initiatives involved with both creative and strategic branding.
Andrew Thomas, publishing editor at Transform magazine, says, "We are proud to host an evening where those in the branding community can celebrate and take pride in their achievements".
"This year, the calibre of submission has been phenomenal, and the clients and agencies that have won have demonstrated outstanding creative ability and strategic insight".
Follow #TransformNA to hear more from the Transform winners.
***Siegelvision is an award-winning brand identity and communications consultancy founded by Alan Siegel. In a world plagued by complexity we help organizations achieve clarity. We organize every engagement with clarity in mind and help purpose-driven organizations to achieve clarity of identity, clarity of expression and clarity of experience.
***Transform is a publishing and events brand dedicated to the global rebranding and brand development industry. Transform magazine is a quarterly print title with an international focus. The Transform Awards and Conferences and Employer Brand Management Awards and Conference celebrate the best in rebranding, employer brand strategy and brand development in Europe, MENA, Asia-Pacific and North America.
