NEW YORK--(BUSINESS WIRE)--The&Partnership announced today it has named Colm Murphy as chief strategy officer, New York. Murphy brings extensive experience leading brand and creative strategy for clients including JP Morgan Chase, Under Armour, Ancestry, Georgia Pacific and Kraft Heinz to the new role where he will lead strategy across the agency’s integrated creative and media offerings. This will encompass managing teams across both The&Partnership and its media agency m/SIX.
Murphy joins The&Partnership from McCann New York where he served as chief strategy officer, overseeing a team of 60 across all strategy disciplines. Prior to McCann, he was co-head of strategy at Droga5, where he led brand strategy across the agency, helping clients implement culturally-resonant engagement platforms to guide and inspire their total brand experience. Key highlights include helping grow the JP Morgan Chase account from new business prospect to the agency’s largest client; creating the Cannes Lion Cyber Grand Prix-winning “Did you mean?” campaign for Mailchimp; and launching Ancestry’s “Declaration Descendants” campaign which recreated John Trumbull’s celebrated “Declaration of Independence” painting with modern descendants of the Declaration’s signers.
Murphy is the latest high-profile Droga5 veteran hired for the New York office in recent months, joining Agnes Fischer and Justin Ruben who were recently tapped, respectively, as president, New York and executive creative director, New York. The moves follow a strong 2018 for The&Partnership, which saw the firm grow by more than 30 percent while creating standout work for clients including The Wall Street Journal, Carlsberg Group and Chico’s.
“Colm has a remarkable facility for connecting the dots between what brands want to say, what consumers want to hear and what approach will best drive a brand’s business objectives. He pushes both clients and creatives to get to the right work,” said Agnes Fischer, president, New York at The&Partnership. “He’s a great addition to our leadership team and will play a key role in driving our ongoing agency growth.”
Previous to his work at Droga5, Murphy led strategy for several of JWT's flagship clients in London and New York, including Rolex, Shell, Kraft and Mondelez. He received his bachelor’s degree in information management from University College London and master’s in computing science from Imperial College London.
“In this environment of unprecedented change we have to do things differently to help build brands for the future. The&Partnership's smarter model is more audience and client-centric, and it's working," said Murphy. "I'm thrilled to join the talented team here as we continue to build upon the success which has made the firm one of the bright spots in the industry.”
About The&Partnership
The&Partnership is a modern communications agency uniquely built to future-proof brands in today’s fiercely competitive environment. The multidisciplinary model operates under a single-bottom line, which creates uncompromising and game-changing creativity across disciplines. The agency’s capabilities span 10 disciplines including advertising, media and CRM. The&Partnership has led the industry with in-housing, building exceptional on-site teams that drive more effective and efficient work for leading brands worldwide.
