NEW YORK--(BUSINESS WIRE)--Blue Apron Holdings, Inc. (NYSE: APRN) today announced the appointment of Irina Krechmer as Chief Technology Officer, with an expected start date of June 17. Krechmer brings over 20 years of experience designing, developing and implementing customer-focused technology solutions, primarily at e-commerce, media and consumer technology companies. She will be responsible for all aspects of the company’s technology strategy, focusing on enhancing its platform to drive growth, and will report to President and Chief Executive Officer Linda Findley Kozlowski.
“We’re thrilled to welcome a technology executive of Irina’s caliber, an experienced and multifaceted leader with a drive for growth, to the Blue Apron team,” said Kozlowski. “Technology fuels our business, from our supply-demand coordination activities and operational effectiveness to how we connect with customers and arm them with tools to manage their relationship with us. As we chart our strategic roadmap, we’ve identified significant opportunities to enhance our technology platform to deliver the best possible experience to our customers. Irina’s leadership will be critical as we drive an integrated strategy that ensures engaging with Blue Apron is intuitive, convenient and flexible across all of our customer touchpoints.”
Krechmer most recently served as VP of Engineering at XO Group Inc., the premier technology company that helps millions of couples navigate and enjoy life's biggest moments through industry-leading digital brands, including The Knot, The Bump, The Nest and GigMasters. As VP of Engineering, she led the successful transformation of the company’s technology platform to drive customer engagement. Prior to XO Group, Krechmer was Executive Director of Engineering at Amplify, a curriculum and assessment company where she focused on designing tools and services to improve educators' ability to teach and test students. Before that, Krechmer was a Director of Enterprise Platform Engineering at Redcats USA, a global online home shopping retailer with a number of sites and brands, where she spearheaded its global e-commerce platform implementation.
"I'm very excited to join the incredibly talented team at Blue Apron and to have the opportunity to make an impact on the company's next chapter,” said Krechmer. “I'm inspired by Linda's customer-centric vision and see a great future ahead for Blue Apron. I believe its technological capabilities will be paramount to its long-term success."
Krechmer received a Bachelor of Science degree in Applied Mathematics from Odessa National ‘I.I. Mecnikov’ University in Ukraine.
About Blue Apron
Blue Apron’s mission is to make incredible home cooking accessible to everyone. Launched in 2012, Blue Apron is reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. The company has developed an integrated ecosystem that enables the company to work in a direct, coordinated manner with farmers and artisans to deliver high-quality products to customers nationwide at compelling values.
