Retail incubatorin renowned underground market below Eighth Ave., between 57th/58th Streets, marks first month with complimentary gifts and sparkling wines
PopStart, the revolutionary retail incubator designed as a showcase for exceptional, up-and-coming brands at Turnstyle Underground Market,is celebrating its first month on Friday, October 25th, from 1 p.m. to 7 p.m., by offering complimentary sparkling wine and giveaways to shoppers, diners and commuters touring the dedicated space. Centrally positioned within the renowned retail corridor and food hall, PopStart has successfully introduced five exciting new retail businesses to 90,000 passersby daily!
Highlighting their products and brands will be Simply Chickie, organic cotton infantwear; Freshly Cut Boutique affordably chic clothing and jewelry; Gabriela Ceballoscreative costume jewelry with international roots; and All of The Things NYC (AOTT), featuring multiple lines of “custom curiosities” and wearable art.
“We are delighted to introduce so many new retail concepts from this talented group of emerging entrepreneurs,” says Turnstyle developer Susan Fine, of Fine Development Partnerships. “They are already bringing dynamism and creativity to the space.”
Kit’s Underground Wine & Spirits, located next to PopStart, is donating a unique selection of sparkling wines to the celebration.
Launched in fall 2019, PopStart is a dedicated pop-up space that features up to five start-up retail entrepreneurs on a revolving basis, generally changing every six to eight weeks. Product lines are displayed on flexibly designed cabinets and cases created by the Turnstyle team, so that minimal investment in infrastructure and set-up is required of the emerging retailers. Ongoing categories being highlighted at PopStart will include food, fashion, dry goods, artwork and jewelry, among others.
Turnstyle (1000 Eighth Avenue) is situated below Columbus Circle at Eighth Avenue, between 57th to 58th Streets, and leads directly to the subway hub. The underground market, which opened in 2016, reinvented a 325-foot-long passageway that is today a center of fashion and food excitement with 39 small businesses, national brands, and rotating pop-ups presented by designers, artisans and artists. The space is also host to complimentary live entertainment and seasonal art events on a continuous basis. Turnstyle has elevated the underground shopping and dining experience for 90,000 daily commuters, neighborhood residents, local office workers and area students.