NEW YORK--(BUSINESS WIRE)--Columbia Care Inc. (NEO: CCHW) (OTCQX: CCHWF) (FSE: 3LP), one of the largest fully integrated operators in the global medical cannabis industry with licenses across the US and EU, today announced the addition of Jesse Channon as the Company’s first chief growth officer. In his new role, Mr. Channon will focus on developing best in class digital capabilities, driving same store dispensary growth, corporate branding, national rollout of Columbia National Credit (CNC) to third party partners, enhancing the Company’s web and e-commerce presence and developing new and existing product promotion strategies.
Mr. Channon is an accomplished leader with over a decade of experience in digital marketing, consumer targeting, grassroots campaigns and social media, having advised and worked with some of the largest brands and agencies in the world, including Microsoft, AT&T, Honda, Starbucks, NBC, Red Bull and more. A member of the founding team at PageLever, a Y Combinator-backed company, Mr. Channon oversaw all revenue and partnerships, working with companies such as YouTube, Intel and Toyota to build one of the first real-time applications on Facebook’s API and earning certification in the first wave of Preferred Marketing Developers. In 2013, PageLever sold to Unified, a New York City-based Ad Tech company, where Mr. Channon spent six years on the senior management team. After Unified, Mr. Channon served as chief revenue officer for Social Native, a custom content marketplace. He serves on the Entrepreneurship Advisory Board for the Harbert School of Business at Auburn University, the Marketing Board for UJA in New York City and mentors first-time founders of early stage startups.
“Columbia Care’s market leadership starts with its people. In an industry that is rapidly growing, creativity, adherence to corporate values, shared accountability and ownership and an unrelenting focus on optimizing performance has been and will continue to serve as the foundation for Columbia Care’s long-term success. Jessie epitomizes all of those attributes and we are excited to have him join Columbia Care’s leadership team,” said Nicholas Vita, chief executive officer for Columbia Care. “As we enter our next phase of development and turn profitable in all of our markets, Jesse will drive the organization to continue to deliver top-line growth, increase margins and, ultimately, lead our national brand building initiatives to make Columbia Care’s position as the global leader in the cannabis industry universally accepted. Jesse will be a critical asset to our exceptional team, and we look forward to implementing his vision for growth.”
Added Mr. Channon, “Columbia Care is uniquely positioned as the global leader in the emerging cannabis marketplace, setting the standard for quality of product and providing a superior experience to its customers. I intend to leverage my strengths, experience and history of growing successful business to accelerate Columbia Care’s growth by using a variety of digital assets designed to increase the Company’s visibility in key markets and expand the reach of its innovative solutions. It’s an honor to be a part of a team that is committed to delivering shareholder value and leading the future of cannabis worldwide.”
About Columbia Care Inc.
Columbia Care Inc. is one of the largest fully integrated operators in the global medical cannabis industry with licenses in 15 jurisdictions in the US and the EU. With over 1.4 million in sales transactions since its inception, Columbia Care is a patient-centered organization setting the standard for compassion, professionalism, quality, caring and innovation in cannabis, working in collaboration with some of the most renowned and innovative teaching hospitals and medical centers in the world. The Company is committed to providing the type of education and transparency patients deserve and quality of product that clinicians expect. For more information on Columbia Care, please visit www.col-care.com.
