Kevel (fka Adzerk), a NYC-based company whose APIs allow clients to build custom digital ad platforms, raised $11m in funding as part of a Series A round.

Backers included Fulcrum Equity, Commerce Ventures, Math Capital, Food Retail Ventures and multiple angels.

The company intends to use the funds to continue to expand operations and its business reach.

Founded in 2010 by James Avery, CEO, Kevel provides infrastructure APIs to build custom ad platforms for sponsored listings, internal promotions, native ads, and more. Its APIs allow companies to outsource the complex parts of ad serving, targeting, decisioning, and reporting, and focus instead on innovating the ad product, like building a self-serve UI, brainstorming new places for sponsored content, and more.

Customers like Ticketmaster, Strava, Mozilla, and many more have already launched ad platforms on Kevel.