Tsu Inc., a NYC-based “Social That Pays,” raised over $10m in funding at a $100 million valuation cap.

The round was led by TerraCap Ventures and Hilco Global.

The company intends to use the funds to build its community and focus on product innovation.

Led by newly appointed CEO Greg Fell, and president and chief innovation officer CEO John Acunto, Tsu is building a social community that aims to compensate content creators, enable commerce at the point of discovery, and provide content tools that inspire creators.

Greg Fell comes to Tsu from Gama Signature Aviation, the largest private jet charter operator in the United States and the exclusive air carrier for WheelsUp, where he served as chief operating officer. Prior to joining Gama Signature, Fell held leadership roles in information technology with Ford Motor Company and Terex Corporation.

Mark Norbom joined the team as a seasoned business veteran, previously holding multiple roles in finance, M&A and global operations over a 30 year period with General Electric, including 13 years as a company officer and vice president. Now, as chairman of Tsu, Norbom’s global leadership experience will provide robust insight into expansion and scale as the company embarks on its post-beta launch in the coming months.

In support of Tsu’s mission and growth, Sean Cross, founder of Silicon Alley Investors, has stepped up as president, global business development and revenue, along with Eric Cohen, formerly senior vice president and general counsel of Fortune 500 Company, Terex Corporation, as executive vice president and corporate secretary.