George Comfort & Sons, Inc., and its partners, Jamestown and Loeb Partners Realty, announced today that Freshly has signed a 92,306-square-foot long-term office lease at 28 East 28th Street (aka 63 Madison Avenue). The fast-growing meal delivery service’s upgraded headquarters will occupy the 12th and 13th floors at the newly renovated class-A tower.
Freshly, which was acquired by Nestlè USA in October 2020, provides convenient and ready-made meals for delivery, with an array of dietary options and flexible plans available. The company is relocating its offices from roughly 20,000 square feet at 115 East 23 rd Street following a full buildout of the new space. Freshly’s new offices will include private access to two large outdoor terraces on the 13th floor, one of which is overlooking Madison Square Park.
“We’re pleased to welcome Freshly to 28 East 28 th Street and to be able to accommodate the company’s substantial expansion needs,” said George Comfort & Sons President and CEO Peter S. Duncan. “With renovations just completed at the building, this transaction is evidence that our modernization program and flexible offerings will attract top-tier tenants going forward.”
George Comfort & Sons has recently completed major renovation programs across many buildings within its property investment portfolio, including at 28 East 28 th Street where improvements include a brand new lobby designed by Studios, a new retail presence to be anchored by the planned 60,000-square-foot Whole Foods Market at the base of the building and an additional private terrace on the tower’s penthouse floor.
Located a block north of the popular Madison Square Park in Manhattan’s highly desirable Midtown South submarket, 28 East 28 th Street provides tenants with modernized building infrastructure, large floorplates, proximity to public transit and outstanding neighborhood retail options.
Freshly was represented in the transaction by Executive Managing Director Eric Ferriello of Colliers International. The property was represented in-house by George Comfort & Sons’ Peter S. Duncan, Matt Coudert and Alex Bermingham.
About George Comfort & Sons, Inc.
Founded in 1919, George Comfort & Sons, Inc. specializes in acquisitions, asset and property management and brokerage, and offers full service leasing, construction, finance and development capabilities. It owns and operates a commercial real estate portfolio in excess of 13.5 million square feet. In addition to its New York headquarters, it has offices in Purchase, NY and Stamford, Conn. For more information about George Comfort & Sons, Inc., please visit www.gcomfort.com
About Jamestown
Jamestown, L.P. was established in 1983 as an investment and management company focused on income-producing real estate in the United States. Over the last 35+ years, Jamestown has grown its portfolio of assets in key markets throughout the U.S. and expanded its investment footprint to South America and Europe. Jamestown's capabilities include: acquisitions, capital markets, property management, asset management, retail leasing, design, sustainability and risk management. Jamestown has headquarters in Atlanta, GA and Cologne, Germany, and offices in New York, NY, Boston, MA, San Francisco, CA, Los Angeles, CA, Amsterdam, the Netherlands and Bogota, Colombia. For more information, www.jamestownlp.com.
About Loeb Partners Realty LLC
For nearly 50 years, Loeb Partners Realty LLC has successfully followed a strategy of making opportunistic investments in real estate and enhancing the value of its properties through repositioning and intensive asset management. Loeb, located in New York City, is a full service real estate firm that performs asset management, property management, leasing, financing, and construction management services. Loeb’s current portfolio of actively-managed assets comprises 21 properties in excess of 6 million gross square feet.
