Curiosity and passion have the potential to fuel entrepreneurship. For Tiffany Smith, the Founder, and CEO of LAV Direct, it was a passion for helping others that helped her become the e-commerce expert and online shopping tycoon she is today. Running a major online retailer that has seen a surge in sales during the COVID-19 pandemic, Tiffany Smith takes the time to share her story of humble beginnings to encourage others to take control of their financial future.
At LAV Direct, anyone can sign up for a membership that allows individuals to save money on high-quality products at deeply discounted rates, but to also make passive income while they do it. It's Tiffany’s goal to help everyday people experience the reward of having their own home-based businesses.
The Beginning of LAV Direct
In 2016, Tiffany Smith founded LAV. However, before running a highly successful business, Tiffany worked in the daycare industry for over a decade. Realizing how much money she spent a year on clothing, shoes, and household items, she began searching for a way to cut down on expenses and began couponing as a result. After dedicating much of her free time to couponing, Tiffany was able to save while minimizing her spending by approximately 20%. However, despite the additional savings that couponing presented, the method became overly time-consuming. As a result, she was motivated to find a more strategic and efficient way to save money.
Tiffany Smith knew other single mothers who were working two jobs and didn’t have time to find coupons to help them save money. She was inspired to create a coupon club that would help everyone save money without the added time and expense. When Tiffany approached her sister with the idea, she was encouraged to turn it into a real business. If Tiffany could help families making only $30,000 - $40,000 a year save $3,000 - $4,000 a year, it could take a lot of pressure off of struggling families while also allowing them to make passive income.
Earn Money While Saving Money
In an effort to help individuals and families gain financial freedom, Tiffany founded her now highly successful e-commerce company, LAV Direct. The company offers members exclusive discounts on high-quality items from a wide range of name-brands. As the company doesn't have overhead expenses associated with traditional storefronts, they are able to pass along significant discounts to their members.
LAV Direct also provides members with the opportunity to earn a passive income. Members can become an affiliate and earn money when their referrals become official members.
Taking Advantage of the Global Shift E-Commerce
Despite the current COVID-19 pandemic, LAV Direct’s sales have been surging. Millions of consumers have turned to online shopping and e-commerce to avoid crowded malls and department stores, which has only strengthened LAV Direct’s sales. With immense savings, discounted shipping, and a wide selection of high-quality products, LAV Direct is the perfect solution for holiday shopping.
Providing a membership program that allows consumers to save money and make a passive income, Tiffany Smith explains that it isn’t too late to take advantage of the global shift to e-commerce. As an e-commerce expert, Tiffany Smith believes that this surge in online sales is only the beginning.
