sbe, the Los Angeles-based leading lifestyle hospitality company that develops, manages and operates award-winning hospitality venues, announced today the promotion of Lauren Roxborough to the role of Senior Director, Corporate Hotel & NYC Marketing. The newly created role comes during a period of exceptional growth for sbe as the company focuses on its expansion in the New York market with the recent debut of The Redbury New York and upcoming opening of SLS Park Ave.
As Senior Director, Roxborough will be responsible for the strategy and execution of all hotel marketing programs aimed at driving direct revenue and increasing brand awareness to international and domestic feeder markets, in addition to her role in building brand equity across sbe’s growing portfolio of hotel brands, with a particular focus in building the companies New York reputation and presence.
Roxborough has played a vital role in the continued success of sbe and creation of corporate partnerships development for sbe since joining the company four years ago. Her digital marketing initiatives have garnered significant attention, with valuable recognitions, awards and accolades from hospitality and marketing organizations, along with personally being named sbe's Employee of the Year in 2014. Roxborough has held various leadership positions at sbe, guiding the overall marketing strategy and overseeing hotel openings for SLS South Beach, The Raleigh Miami Beach, The Redbury South Beach, and SLS Las Vegas, where her focus will now encompass sbe Hotel Group's East Coast developments for SLS Park Avenue, The Redbury New York, SLS Brickell and Townhouse Hotel in Miami Beach in 2016.
Roxborough graduated from University of Southern California with a B.A. in Marketing from Marshall School of Business.
ABOUT sbe:
sbe is a leading lifestyle hospitality company that develops, manages and operates award-winning hotels, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is dedicated to delivering the best in service, design, culinary programming, and entertainment. Already a proven leader in the hospitality and real estate industries, sbe has more than 100 properties currently operating or in development, and is expanding several of its flagship brands including SLS, Hyde and The Redbury, both nationally and internationally. The company will debut a new slate of hotel and residence properties in 2016, including the recently announced Hyde Hotels, Resorts & Residences and SLS LUX Hotel & Residences. SLS Hotel & Residences will represent over 3,900 hotel rooms and 1,600 residences worldwide by 2019. In addition to its distinctive hotels, sbe’s world-renowned restaurants and lounges include Katsuya, The Bazaar by José Andrés and Hyde Lounge. Founded in 2002 by Executive Chairman and CEO Sam Nazarian, sbe is a privately held company. More information about sbe can be obtained at sbe.com or by downloading the sbe App.
