Designed by award-winning architects CetraRuddy, sophisticated luxury rental comes to market in the heart of Manhattan’s thriving West Side neighborhood
Development partners Patrinely Group and DHA Capital today announce that leasing has begun at 535W43, a new boutique luxury residential tower located in the heart of Hell’s Kitchen at 535 West 43rd Street, between 10th and 11th Avenues. Designed by award-winning architects CetraRuddy, the property is comprised of two, 14-story towers, each with a landscaped rooftop, joined by a central, multi-level courtyard all designed by award-winning architectural landscape firm HMWhite. The project is owned by Crimson Real Estate Fund, LP and its co-investment partner USAA Real Estate Company.
535W43 features an industrial-inspired exterior, with artisanal, multi-tone brick façade and grandly- proportioned casement windows, which houses 280 light-filled residences that range in size from studios to two-bedroom homes. Douglas Elliman Development Marketing is the exclusive marketing and leasing agent for the project.
“From full-service amenities to incredible views and spacious layouts, 535W43 elevates the luxury experience for renters in Hell’s Kitchen,” said Dean Patrinely, Managing Principal, Patrinely Group. “This is a thriving neighborhood with strong demand for a product offering luxury living at an attractive price point.”
535W43 offers more than 20,000 square feet of amenities, including two landscaped, rooftop terraces with space for outdoor cooking, dining and lounging, and two, richly-planted, furnished garden courtyards providing both communal and private retreat areas. Additional amenities include a 24-hour doorman, a state-of-the-art fitness center and yoga space, a pet spa, a demonstration kitchen with space for private parties, a sound-proofed screening room, a game room, a club lounge and a fully-decorated and furnished children’s play room. Residents also have access to exclusive valet service, private storage units and two, street-level bicycle storage rooms with electric air pumps.
“535W43 is filling a niche in Hell’s Kitchen and truly stands out in the marketplace by offering a more intimate experience along with the highest levels of quality, on-demand services, and high-end amenities,” said Matthew Villetto, Vice President with Douglas Elliman Development Marketing, and a member of the exclusive marketing and leasing team at 535W43. “We’re excited to introduce a property that offers sophisticated design with a façade and scale that are contextual to the Hell’s Kitchen landscape.”
In addition to one of the most comprehensive amenity packages offered at any New York City property, 535W43 features a uniquely-tailored signature scent and sound. The interior scents will be designed to reflect the building’s personality and atmosphere, creating an unparalleled experience for residents. Fully-customized audio playlists will be designed to align perfectly with the scent play in different spaces at specific times of the day.
Interiors feature blonde, Swedish wood flooring, oversized casement windows facing the city and central courtyard, stackable washers and dryers and individual room-controlled heating and air conditioning. The kitchen highlights high-quality stainless steel kitchen appliances featuring Blomberg refrigerators, GE ranges and microwaves, Bosch dishwashers, dark wood veneer cabinetry and Caesarstone countertops accented with full-height modern ceramic subway tile backsplash. The generously-sized bathrooms feature floor-to-ceiling tile, oversized medicine cabinets and custom vanities. The property also offers a collection of model residences with interior decorating by Tamara Eaton Design.
Move-ins are slated for late June 2016. For more information on 535W43 please visithttp://www.535w43.com.
ABOUT PATRINELY GROUP, LLC
Patrinely Group, an affiliate of Crimson Real Estate Advisors, is a national real estate development firm specializing in commercial office and residential projects throughout the United States. Finding innovative solutions has been at the heart of the Patrinely Group experience for 30 years. Patrinely Group develops best-in-class residential properties in urban markets, creating a lifestyle where residents enjoy dining, shopping and entertainment all within walking distance. The firm first began developing first-class luxury condominium projects in 2003, and now carry on this tradition in the multifamily segment creating high quality, high-density projects.
ABOUT DHA CAPITAL LLC
DHA Capital LLCis a New York-based real estate development and investment firm. Founded in 2011, DHA focuses on the development of high-quality urban infill real estate projects. DHA offers its partners and clients a long history of hands-on real estate experience covering multiple asset types. The firm has an intimate knowledge of real estate values and trends that allow it to identify off-market opportunities and maintain a rigorous focus on value-creation. DHA’s deep development background allows the firm to execute complex, distinctive developments that are completed on time and on budget, capture consumer demand and maximize investor value.
ABOUT USAA REAL ESTATE COMPANY
USAA Real Estate Company, with approximately $15 billion in assets under management, provides co-investment, acquisition, build-to-suit and development services for corporate and institutional investors. The USAA portfolio consists of office, industrial, retail and hotel properties as well as investments in real estate operating companies. USAA Real Estate Company is a subsidiary of USAA, a leading financial services company, serving military families since 1922. For more information, visitwww.usrealco.com.
