-- Hometown Bar-B-Que, Moore Brothers Wine Company, Steampunk and Rose Red & Lavender to add to growing retail offerings at the innovation economy hub --
The wide range of innovation economy companies at Industry Cityand the larger Sunset Park community are about to have an assortment of new amenities, as four eateries and maker retailers sign on to be part of the property’s unique ground floor program:Hometown Bar-B-Que, Moore Brothers Wine Company, Steampunk and Rose Red & Lavender.
“The communal spaces and retail program at Industry City are unlike that of any property in the city,” said Kathe Chase, Director of Leasing at Industry City. “We’re creating a culture-driving, curated and synergistic ground floor experience that serves our tenant community, the larger Sunset Park neighborhood, and visitors, in a way that is both practical and distinct. From food tastings to pop-up shops of makers located elsewhere in the campus, the ground floor offers people a unique way to engage all of the incredible creativity and innovation happening throughout the property.”
Hometown Bar-B-Que is opening a 5,000 square-foot events and catering facility, complete with a 100-seat Bar-B-Que Hall serving authentic, pit-smoked meats and traditional Southern sides and desserts at the corner of 35th Street and 3rd Avenuein Building 5. The 10-year lease was signed in May and negotiated without brokers. The Red Hook-founded eatery is expected to move into the space in January 2017.
Moore Brothers Wine Company is taking 2,500 square feet as part of a five-year lease for a wine retail location offering bottles from artisanal producers in Europe and the U.S., as well as tasting events. Their space will be located in Building 5, along Innovation Alley and next to Steampunk, which is taking 4,000 square feet as part of a 10-year lease. Alpha Dominche’s Steampunk will produce and sell their app-controlled craft coffee and tea brewing system in the space, along with a wide range of coffee and tea products.
Brooklyn based Rose Red & Lavender is taking 1,500 square feet as part of a one-year lease for afull-service floral and event studio, also located in Building 5, along Innovation Alley and across from Moore Brothers and Steampunk. At Industry City, Rose Red & Lavender joins more than a dozen event-focused companies, including David Stark Design and Production.
The Moore Brothers, Steampunk and Red Rose & Lavender leases were all signed in May and negotiated by Grant Holton of SCG Retail on behalf of Industry City and without tenant brokers. The three businesses are expected to move into their spaces in September 2016.
The ground floor of the 16-building, 6 million square-foot complex includes the:
- 40,000 square-foot Food Hall, which houses more than 10 eateries,
- soon-to-be retail-lined Innovation Alley, a 1,000 foot passageway that connects Buildings 1-9,
- The Landing Café and Lounge, a City Farm-run restaurant and events space,
- Industry City Store by WantedDesign, which exclusively features American-made goods, including a large number of products made at Industry City,
- Design Within Reach Warehouse and Herman Miller Repair Shop,
- Roche Bobois pop-up warehouse,
- Time Inc.’s theDRIVE showroom and photo studio,
- Li-Lac Chocolates chocolate factory and retail space, and
- Brooklyn Brine pickle factory and retail space.
In addition, the courtyards and other ground floor spaces at Industry City are the site of a growing number of community and industry events, including the Freedom Dance Party, which is held in Courtyard 1/2 on Saturday nights throughout the summer, as well as a number of pop-up markets and food events.
Current Food Hall tenants include: One Girl Cookies, Steve & Andy’s, Ends Meat, ReCaFo, Taco Mix,The Fashion Chef, Liddabit Sweets, Blue Marble Ice Cream, and Colson Patisserie.
Burger Joint and Table 87 Coal Oven Pizza are expected to join the Food Hall in September 2016, following the relocation of Colson Patisserie, which is expanding from 3,700 square feet in the Food Hall to 7,000 square feet in Building 3, along Innovation Alley.
Under the new ownership led by Belvedere Capital and Jamestown, Industry City has leased more than 2 million square feet of space, including over 1 million square feet to manufacturers, and has more than doubled employment to 4,500 jobs since the transformation of the site into an innovation economy hub was launched in August 2013.
The recent leasing activity follows a series of announcements that includes the $1 billion redevelopment plan for the property, WiredScore Certification for 10 Industry City buildings, including three which received Platinum Certification, and the opening of an on-site employment center, which provides tenants with access to local talent and offers local residents training, job placement and entrepreneurial development services.
About Industry City
Industry City represents an extension of a long partnership between Jamestown and Belvedere that started in the late 1990’s with the acquisition of buildings that would become known as Silicon Alley: 620 Avenue of the Americas, 111 Eighth, Chelsea Market, Milk Studios and 85 Tenth. A joint commitment to amenitizing dynamic, adaptive, reuse projects, has created collaborative work environments at various properties that host the most innovative technology and media companies. Industry City provides the unique opportunity in 6 million feet to blend traditional manufacturing and innovation economy, prototyping, coding and publishing.
Industry City is a 6 million-square-foot collection of warehouse structures situated on the waterfront in Sunset Park, Brooklyn. The property’s ownership – led by Belvedere Capital and Jamestown – is actively updating the complex, its amenities and its systems while cultivating a diverse tenant mix that fuses today’s burgeoning innovation economy with traditional manufacturing and artisanal craft. This work is paving the way toward a vibrant and diverse community of forward-thinking companies that support good-paying jobs for workers across skill and experience levels. Since the new partnership was forged in August 2013, employment has increased from 1,900 jobs to 4,100 jobs, including more than 100 positions filled through Industry City’s local employment program. For more information, visit industrycity.com.
