New York City’s largest brokerage will also consult on a planned redesign for the Midtown luxury rental property
Douglas Elliman announced today that it has added Herald Towers to its ever growing roster of developments and properties. The brokerage firm will be assuming leasing operations and ongoing marketing for the 25-story, 690-unit rental building effective immediately. Elliman will also be consulting on the redesign and re-branding of this prominent Midtown property, located at 50 West 34th Street, in the heart of iconic Herald Square.
The redesign is expected to include a new lobby, upgrades to the common areas and apartments, and new amenity spaces in currently vacant areas in the building.
“We’re excited to partner with Douglas Elliman at Herald Towers,” said Louis Jerome, Principal of JEMB Realty. “The partnership will allow us to take advantage of the full breadth, experience, and market knowledge of Douglas Elliman, helping to bring our premier residential building to its full potential.”
Herald Towers is located at the crossroads of a major transit hub, with access to MTA Subway lines, PATH train and LIRR, and one of NYC’s best shopping districts. Currently, amenities include a 24-hour attended lobby and concierge, in-house dry cleaners and tailor, laundry room, fitness center, and a roof deck overlooking stunning city views. Residences boast varying kitchen finishes and spacious layouts.
“With our experience in both rentals and marketing we are well positioned to work with JEMB Realty as they make Herald Towers even more desirable for renters,” said Cliff Finn, executive vice president of new development for Douglas Elliman. “We’re excited to get started on this terrific project and campaign.”
For further details, please contact the Leasing Office at 212-736-5700 or visit heraldtowers.com
About Douglas Elliman Real Estate
Established in 1911, Douglas Elliman Real Estate is the largest brokerage in the New York Metropolitan area and the fourth largest residential real estate company nationwide. With more than 6,000 agents, the company operates approximately 81 offices in Manhattan, Brooklyn, Queens, New Jersey, Long Island, the Hamptons & North Fork, Westchester, Greenwich, South Florida, Colorado and Beverly Hills. Moreover, Douglas Elliman has a strategic global alliance with London-based Knight Frank Residential for business in the worldwide luxury markets spanning 59 countries and six continents. The company also controls a portfolio of real estate services including Douglas Elliman Development Marketing; Manhattan’s largest residential property manager; Douglas Elliman Property Management with over 250 buildings, and DE Commercial. For more information on Douglas Elliman as well as expert commentary on emerging trends in the real estate industry, please visit www.elliman.com.
About Douglas Elliman Development Marketing
Douglas Elliman Development Marketing, a branch of Douglas Elliman Real Estate, offers unmatched sales, leasing and marketing expertise for properties throughout New York City,Long Island, Westchester, the Hamptons, Los Angeles, South Florida as well as throughout the United States and internationally. The firm ranks amongst New York City’s most prominent sales and marketing firms. Drawing upon decades of experience and market-specific knowledge, the Elliman team offers a multidisciplinary approach that encompassesevery aspect of real estate including comprehensive in-house research, product development,marketing and sales, operations, property management, and mortgage financing. Through a strategic global alliance with Knight Frank Residential, the world’s largest privately owned property consultancy, the company markets properties to global audiences in 59 countries across six continents. www.elliman.com.
