Impact Of Augmented, Mixed Reality On Commercial Real Estate

7/22/16

Julie Whelan, Head of Occupier Research in the Americas for CBRE Group, Inc., the world's largest commercial real estate services and investment firm, and Melina Cordero, CBRE's Head of Retail Research in the Americas, are available to discuss the reverberations for commercial real estate arising from Pokémon GO and other emerging uses of augmented reality, virtual reality and mixed reality. In addition, CBRE has released a report outlining some of those implications for retail property and other asset classes.

AREAS OF COMMENTARY:

  • How mixed-reality offerings will converge with advances in personal media devices and graphics technology to create new, immersive methods to visualize real estate.
  • Retailers’ use of augmented reality, including Pokemon GO, to engage customers, both online and in-store.
  • The industrial market’s use of augmented reality to refine and enhance the supply chain, including improving time efficiency and reducing errors.
  • The added momentum that the growth of augmented reality brings for the data-center industry.


CBRE INSIGHTS: Attributable to Julie Whelan, CBRE’s Head of Occupier Research, the Americas:

“Our infatuation with Pokemon GO may eventually wane, but the game’s runaway popularity heralds imminent advancements in how people experience concepts and surroundings, including commercial real estate. While applications for augmented, virtual and mixed reality in real estate are only beginning to emerge, the technologies soon will permeate many aspects of the design, management, marketing and use of commercial buildings.”

About CBRE Group, Inc.

CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (in terms of 2015 revenue). The Company has more than 70,000 employees (excluding affiliates), and serves real estate owners, investors and occupiers through more than 400 offices (excluding affiliates) worldwide. CBRE offers strategic advice and execution for property sales and leasing; corporate services; property, facilities and project management; mortgage banking; appraisal and valuation; development services; investment management; and research and consulting. Please visit our website at www.cbre.com.