--Full Service Condominium Offers Prime Location and Luxury Amenities--
The Aurum, a brand-new full service condominium in the heart of historic Central Harlem is now 60% sold only four months after hitting the market. Developed by BRP Companies and located at 2231 Adam Clayton Powell Jr Boulevard, the Aurum is geared toward buyers entering the red-hot Harlem market. The Krantz + Krantz Team from Halstead Property Development Marketing is handling the sales.
A new construction, the eight-story building offers 115 residences including studios, one, two and three-bedrooms starting at $504,500. The building features a 25 year 421-A tax abatement and luxury amenities including a 24-hour attended lobby, roof deck, gym, lounge, and bike room. The property expects to receive LEED gold certification. Occupancy is anticipated for late summer of this year.
“The value offered at Aurum is difficult to match,” Said Jeff Krantz, Managing Director at HPDM. “The opportunity to own a two bedroom home in a full service building for under a million dollars is extremely rare in today’s market.”
“The rapid pace of sales demonstrates the demand for a full-service condominium with luxury amenities in Harlem,” said Meredith Marshall, BRP Companies Managing Partner and Co-founder. “The price point for the property is very attractive for those looking to enter the market, and we are seeing units move at a strong pace. We encourage those interested in purchasing a home at the Aurum to contact our sales team to take advantage of this opportunity."
The Aurum is in close proximity to several prominent neighborhood attractions, including The Apollo Theater, Red Rooster Harlem, Marcus Garvey Park and the soon to be opened Whole Foods. The site is easily accessible via the 2, 3, B or C subway lines at 135th street.
Financing for the project was provided by Goldman Sachs Urban Investment Group.
About BRP Companies
BRP Companies is a New York-based real estate firm that is at the forefront of mixed-use development and acquisition of urban, multi-family properties. The firm offers a full complement of development, acquisition, construction, property, and investment management.
With an experienced staff of over 70, a track record of over 1.3 million SF of completed real estate projects and nearly 3 million SF currently in development, BRP is uniquely positioned to meet the demands of urban housing consumers. The firm is an innovator in developing mixed-use, mixed-income, “walkable" urban housing with high-quality, and energy efficient properties throughout the city of New York and beyond. www.brpcompanies.com
About Goldman Sachs Urban Investment Group
Established in 2001, the Urban Investment Group deploys the firm's capital by making investments and loans that benefit urban communities. Through its comprehensive community development platform, UIG is a catalyst in the revitalization of underserved neighborhoods. UIG has committed over $4.9 billion, facilitating the creation and preservation of over 20,000 housing units - the majority of which are affordable to low, moderate and middle-income families - as well as over 1,900,000 square feet of community facility space and over 6,000,000 square feet of commercial, retail, and industrial space.
About Halstead Property Development Marketing
Halstead Property Development Marketing (HPDM) is a leading sales and marketing firm dedicated to the craft of new development. HPDM partners with celebrated developers, architects, and designers to create superior building and living experiences of the highest caliber. Having represented billions of dollars in sales over the past decade, the team brings considerable skill, insight and dedication to carving out truly unique properties that benefit residents and developers. HPDM collaborates at every stage of the process, from site analysis to the final closing, crafting substance through the team’s ardent attention to the development process. All properties receive additional exposure through the unmatched domestic and international Halstead Property network. www.HPDMNY.com
About Krantz & Krantz Team
The Krantz + Krantz Team is led by husband and wife duo, Jeff and Kristin Krantz. Named a “Power Couple” in the Real Deal Magazine (2012), their longstanding and successful career is built upon a blend of approachable professionalism and high-octane creativity. They perform on an elite level, while providing clients with a personable and an overall enjoyable experience. Repeat sellers, developers, landlords and buyers rely on their clear view of the market despite the incessant chatter, conflicting reports and “information overload” on the web.
