Contently to Relocate Headquarters to 13,000 SF at EQ Office’s Modernized Downtown Office Tower
EQ Office today announced that marketing technology company Contently has signed a new 13,146-square-foot lease at 44 Wall Street, its 24-story tower in the heart of Manhattan’s Financial District. The company will relocate its headquarters from 598 Broadway to a portion of the 13th floor of 44 Wall in the third quarter of 2019, following a buildout of the space by EQ Office.
Founded in New York City in 2011, Contently’s mission is to help global enterprises create engaging and accountable content that delivers a superior customer experience. The company has become the content marketing solution of choice for the world’s most valuable brands, including American Express, Bayer, Dell Technologies, JPMorgan Chase, Marriott and Walmart, and has been the recipient of numerous awards, such as Digiday’s Best Marketing Platform.
“Contently believes in the power of great storytelling and fuses art and strategy into all of its work,” said Scott Silverstein of EQ Office. “This forward-thinking approach makes Contently a perfect fit for 44 Wall and its growing roster of dynamic companies.”
EQ Office has recently completed a repositioning program to transform the historic building into a premium office destination in the center of a resurgent Downtown. In addition to the construction of multiple pre-built floors, improvements at the 350,000-square-foot tower include a revitalized lobby featuring artwork by famed New York City street artist Hellbent, which landed the tower on theArchitectural Digest list of “The 12 New York City Office Buildings with the Most Incredible Artwork.”
Since acquiring 44 Wall in June 2016 and embarking on the building’s improvement program, EQ Office has attracted a number of creative and technology companies to the tower, including GameChanger, a tech company that produces a leading digital scorekeeping app; Joan Creative, a trailblazer in the field of modern brand building; Giant Spoon, a ground-breaking advertising agency; and OnePlus, a global mobile technology company and smartphone manufacturer.
Contently was represented in the transaction by Freddie Fackelmayer, Anthony Dattoma, and Zach Breit of CBRE. EQ Office was represented in-house by Mr. Silverstein, as well as by Zachary Price, Michael Rizzo, Jeffrey Fischer, and Caroline Merck of CBRE.
For more information on 44 Wall Street, please visit: https://www.thenew44wall.com/
About EQ
We are EQ Office. While other real estate owners talk about square footage and floor plans, we focus on the experience; how space feels, activates and performs. At EQ, we partner with business leaders to find, design and manage balanced workspaces with the intention of helping to inspire talent. We’re proud to work hand-in-hand with customers of all sizes from Fortune 100 companies to emerging startups to bring humanity back to the work place. Our diverse team of over 200 professionals is responsible for creating inspired office environments in cities across the country including Chicago, New York, Los Angeles, San Francisco, Seattle and Boston. What began as Equity Office Properties 42 years ago, now reflects a new intelligence needed to address shifting workplace needs, as EQ Office. As a U.S. office portfolio company wholly owned by Blackstone's real estate funds, we have the resources to lead the changes happening in work space. Explore your space for greatness at www.eqoffice.com.
