Brookfield Place Launches New Experiential Tourism Packages

7/25/19

Downtown destination introduces commission-based tourism products to provide tour operators, tourism boards and travel agents the opportunity to offer their clients a series of engaging packages including shopping and dining experiences.

Brookfield Place (BFPL) New York announces a new collection of tourism products for the travel industry categorized under two pillars: BFPL Insider Pass and Shopping, Dining and Experience Packages.

Designed to showcase Brookfield Place as a premier shopping and cultural destination home to signature shops, one-of-a-kind dining experiences, year-round programming, and unique amenities including a full-service marina, the unique propositions to the travel and tour industry include:

BFPL Insider Pass

The BFPL Insider Pass is a visitor marketing pass that features in-store experiences and offers from a variety of participating Brookfield Place retail merchants including fashion, food and marina partners. Launching this month and distributed through May 2020, the first-ever BFPL Insider Pass was created to incentivize visitors, affording them unrivaled access to shopping and dining at the Lower Manhattan destination.

Customers can enjoy exclusive promotions at retailers like Jo Malone London, Cos Bar, Parm, and Blue Ribbon. Experiences include special offerings on select sailing excursions at North Cove Sailing, NYC by Sea and more.

Customers can pick-up individual BFPL Insider Passes at Brookfield Place’s dedicated Concierge Desk - located in the 230 Vesey Street shops, across from Theory. Tourism Professionals may order passes in bulk or learn more about incorporating the pass into their NYC itineraries by contacting Karen Ehrisman, Manager of Tourism & Business Development at karen.ehrisman@brookfield.com or 212.417.7762.

Shopping, Dining and Experience Packages
Four distinct packages have been created specifically for the tourism industry and will promote everything BFPL has to offer: cultural experiences, luxury shopping and premier dining at NYC’s most dynamic district in Lower Manhattan.

All packages will begin with a welcome from BFPL’s dedicated Concierge, who will review the selected package components, describe the layout of the center and point individuals in the direction of their favorite stores.

Tourism professionals can book the following packages directly on the Shop America Tours website: https://shopamericatours.com/brookfield-place

  • BFPL Insider Shop and Play ($62): This offering includes the following items: $50 BFPL AMEX gift card, BFPL signature tote, BFPL water bottle, Theory personal styling experience with $100 gift card, complimentary Cos Bar in-store hydro infusion skincare treatment, Jo Malone London scented experience, all-day happy hour with $6 beer, wine and cocktails at Parm Italian Restaurant, and more.
  • BFPL Insider Culinary Experience ($62): Coming soon, culinary enthusiasts will be able to enjoy the following package items: $50 BFPL AMEX gift card, BFPL signature tote, BFPL water bottle, Parm Italian Restaurant tableside ice cream cake preparation, and more.

  • BFPL Sun Sip, Sail and Shop ($62): This package is ideal for the traveler who enjoys time on the waterfront and at sea. The offering includes the following items: $50 BFPL AMEX gift card, 10 percent off Manhattan by Sail / The Shearwater at North Cove private sail or three to six-person sail, 20 percent off Sail New York/The Ventura private charter (up to 35 guests) plus dock-side party with champagne toast, and more.

  • BFPL Insider Platinum Shop and Play ($137): Travelers can take advantage of the following items: $100 BFPL AMEX gift card, BFPL signature tote, BFPL water bottle, complimentary Cos Bar in-store hydro infusion skincare treatment, Jo Malone London scented experience, Suitsupply tuxedo /accessory package, and more.


Tourism professionals can earn an instant 10 percent commission online by using the promo code ‘TravelTrade’ or contract directly with Shop America Tours for a commission starting at 20 percent.

For general inquiries on the tourism program or tourism products at Brookfield Place, please contact Karen Ehrisman at karen.ehrisman@brookfield.com or 212.417.7162.

For information on Brookfield Place, please visit BFPLny.com.

ABOUT BROOKFIELD PLACE NEW YORK

Brookfield Place (BFPL) New York is one of Brookfield's most iconic Place Making destinations that brings together modern office space, cultural experiences, curated dining and world-class shopping. One of New York City's most dynamic districts, Brookfield Place is a step away from the everyday and in step with the latest in global and local culture. The 14-acre, 5-building complex on the Hudson River in Lower Manhattan is home to some of the world's most innovative companies and one of New York's most celebrated experiential, culinary and shopping destinations. Brookfield animates its grand indoor and outdoor public spaces year-round through a mix of culture and events, bringing together a diverse array of New Yorkers and visitors. From waterfront cafes along the North Cove Marina to palm trees inside the famed Winter Garden, art installations to live music, Brookfield Place New York is a setting for discovery and inspiration, savoring and indulging, relaxing and socializing.

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