HSP’s Evan Lieberman arranges new office/showrooms for: Alan King LLC at 214 West 39th Street; and NYC Idol Apparel at 226 West 37th Street

Representing two of the first new leases in New York’s Fashion District since early March, Evan Lieberman, Senior Director/Leasing, HSP Real Estate Group, a member of NAI Global, has arranged office/showrooms for two companies specializing in Millennial/Gen Z casual-wear, comprising Alan King, LLC at 214 West 39^th Street and NYC Idol Apparel at 226 West 37^th Street.

“I had the pleasure of working with each of these impressive companies when they were start-ups,” says Mr. Lieberman. “Our goal now is to help fashion companies stay in the garment center, and these leases are among the first that haven’t been sitting in the pipeline for months, pre-pandemic. Rather, they signify a renewed optimism that attests to the continued vibrancy of the District as a center for fashion.”

Alan King LLC has signed a five-year lease term at 214 West 39^th Street, between 7^th and 8^th Avenues, moving from its previous offices at 248 West 35^th Street. Embraced by hip-hop artists to electro-house DJ’s, the brand produces multiple cutting-edge collections and more recently, face masks that include python and vegan python selections, priced at $100 to $185. The landlord, Granite Management, was represented in-house by Ernie Vallarano. Asking rent for the 1,000-square-foot space was $47-per-square-foot and the tenant is taking immediate possession in the turnkey space.

NYC Idol Apparel, Inc. has taken a 1,500-square-foot space at 226 West 37^th Street, between 7^th and 8^th Avenues. Formerly located at 214 West 39^th Street, the design/manufacturing firm produces such collections as Decode Men’s and Women’s Activewear, US Forces Apparels, and a variety swimwear, casual tops and boys clothing lines. NYC Idol Apparel is also manufacturing medical supplies, ranging from disposable masks to disposable protective clothing and shield masks. Landlord Yoral LLC was represented in-house by Roy Moussaieff for the three-year lease with an asking rent of $45-per-square-foot.

Working with Mr. Lieberman on behalf of the tenants for both leases was Michael Dylan of Inceptum Inc.

About HSP Real Estate Group, a Member of NAI Global

HSP Real Estate Group is a fully integrated, full-service real estate firm with approximately 5 million square feet of commercial assets under ownership and/or management. The firm specializes in building management, tenant representation, landlord representation, commercial co-op/condo sales, retail and hospitality leasing, and consulting.

Its diverse leasing and management portfolio of includes 885 Third Avenue, 251 West 30^th Street, 1450 Broadway, 45 West 34^th Street, 148 Madison Avenue, 6 West 48^th Street, 24-32 Union Square, 720 Fifth Avenue, 724 Fifth Avenue, 174 Broadway, 530 Broadway, 764 Madison Avenue, 799 Madison Avenue, 803 Madison Avenue, 824 Madison Avenue, 844 Madison Avenue, 15 West 44th Street, 22 East 49th Street, 16 West 36^th Street, and other notable buildings.

HSP Real Estate Group is the New York City member of NAI Global, the single largest, most powerful global network of owner-operated commercial real estate brokerage firms. The offices of HSP Real Estate Group are located at 1040 Avenue of the Americas and 885 Third Avenue.