Sam Lavigne spent a lot of time meditating on his own death and shopping over the course of a recent week. To different extents, we all have.

But Lavigne was doing it in support of a new project, Online Shopping Center, now on display at his studio at Red Hook’s Pioneer Works. For the project, Lavigne hooked his head up to an EEG machine during those two enormous parts of his mental activity, and built a rudimentary machine-learning program to analyze his brain’s activity during online shopping and thinking about his own death. The program began to identify patterns that were consistent with each mental activity and to form a profile of which is which.

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