A new trend has investors worried about how Philip Morris International’s (PM) future will progress. A trend of people looking to live healthier is already starting to impact the shipment volumes. I believe that this is merely a temporary hurdle for the company since it is already doing the right things to benefit from this trend instead of suffering from it.
Consumers want healthier products
Philip Morris has seen its cigarette volume decline for a while now. During the most recent quarter for example, Philip Morris saw its cigarette shipment volume decline by 11.5% to 173.55 bln units. Revenue declined in every region, although management added that it would have seen a revenue growth of 1.7% if the unfavorable impact of currency swings is backed out.
