The Ad2Pro Group, which provides strategy, creative and content automation to global brands and media companies, has won Best CMS & Web Content Management Platform for its JDX technology in the 2018 Digiday Technology Awards, a premier industry competition for advertising-related technologies.
JDX is a customizable, cloud-based workflow system that supports the creation and delivery of of digital content by brands, publishers and partners in a flexible scalable and cost-effective way. JDX also pushes creative content directly onto ad servers, thus supporting the entire life-cycle of digital content seamlessly on a single platform.
The two operating divisions of Ad2pro - creative automation provider 2adpro Media Solutions, and brand commerce agency Madras, - leverage JDX to manage content development and delivery for such companies as Macy's, Gatehouse Media, and Lenovo. Together, 2adpro and Madras publish over two million pieces of advertising content annually.
"This award recognizes JDX among the best, most innovative software platforms, in a hotly competitive sector," said Todd Brownrout, CEO of The Ad2pro Group. "In the process, it validates the power of our underlying systems and affirms the investment we continue to make in technology."
"From the day we started Ad2pro we recognized that technology would make us stand out from the competition," added Gopal Krishnan, Executive Chairman of Ad2pro. "This award is further evidence that JDX and Ad2pro are truly best in class."
In January, Ad2pro escalated its technology investment by hiring Silicon Valley technology veteran Shiva Kris as Chief Technology Officer. Kris' career includes key roles at 24/7 Media and Yahoo. Since joining in January, Kris has led a rapid expansion of Ad2Pro's development teams, which fuel the double-digit growth of Ad2Pro's businesses. Recently, Madras has added Patheon, Shark Ninja and Salt Financial to its customer portfolio, while 2adpro has expanded its global client base and significantly expanded its tech-enabled AdOperations practice.
"Marketing, advertising and media technology are among the most competitive, most rapidly evolving industries out there," said Max Willens, platforms reporter at Digiday. "It's no accident that our awards list is filled with global behemoths as well as fast-growing startups."
About The Ad2pro Group (www.thead2progroup.com)Established in 2006, The Ad2pro Group (ad2pro Media Solutions Pvt. Ltd.) is a leading global marketing services company that develops and delivers strategic creative, low-cost implementation and technology solutions to the world's leading brands and media companies. The Ad2Pro Group (www.thead2progroup.com) is comprised of 2Adpro Media Solutions (www.2adpro.com) and Madras Global (www.madrasglobal.com).
2Adpro serves prestigious media companies such as News Corp (AUS), Tegna Television Group (US), Gatehouse Media (US), Fairfax Publishing (AUS and NZ), and Newsquest Media (UK), with on-demand creative and technology automation services.
Madras is a global brand commerce agency that works with global brands such as Macy's, Salt Financial, Patheon, part of Thermo Fisher Scientific, Shark/Ninja, HH Brown, Travel Tours, and American Outdoorsman. It is a full service creative agency specializing in strategy and planning, brand communications, websites, social and mobile campaigns, experiential and engagement, content fulfillment and execution.
Ad2pro Group is powered by its integrated Ad Ops technology platform and proprietary workflow and automation solution, JDX. The Company has offices in India (Bangalore, Chennai) the US (New York, Los Angeles, Austin), the UK (London) and Australia (Melbourne).
About the Digiday Technology Awards
The Digiday Technology Awards recognize the technology bringing transparency, efficiency, and effectiveness to the media and marketing processes.
